The Outcast Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm
- Main Telephone
- (415) 392-8282
The Outcast Agency Contacts
|Elizabeth M.||Chief Operating Officer & Partner||CA|
Sample of Related Brands
|Darlyn P.||Partner & Chief Financial Officer||CA|
|Devon C.||Senior Vice President||CA|
|Kristin S.||Vice President||CA|
Female Gen-X, Millennial Opps: Zazzle increases ad spend, launches first TV ads (Score 28)
here. It also jumped on the opportunity coronavirus provides such as customizable face masks and shields.
According to iSpot, Zazzle launched its first national TV ad campaign in June 2020, spending around $325.9k in this channel. It placed ads during programming such as "Good Fences," "House," "Crooklyn," "Love & Basketball" and "Pootie Tang."
Magellan reports the company placed 10 podcast ads over the last year.
Per Adbeat, out of the $53.2k Zazzle spent on digital display ads since September 2018, it spent $39.1k in this channel after September 2019. It placed 92% of these ads programmatically through Google Display Network onto sites such as reddit.com, dailymail.co.uk, gostanford.com, cnn.com and imvu.com. It placed 8% of these as native ads through Yahoo Gemini Native onto msn.com and yahoo.com.
Sellers-- Zazzle targets a wide range of women primarily through digital display and national TV ads. It seems to target an older mainly Gen-X audience through TV ads, while its digital ads skew more towards millennials. It also launched its first national TV campaign in June to promote is products as Father's Day gifts. It may run another campaign this year in Q4 during the holidays as many of its products are considered gift items. Start reaching out to Zazzle to seeh what types of ad space you may be able to provide.
Agency & martech readers-- We believe Zazzle currently works with The Outcast Agency on PR and has an in-house media team. There are no glaring signs pointing to a potential review