Back to All Agencies
The Hatch Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (415)-655-3015
Primary Address
25 Kearny Street
San Francisco,
CA
94108
USA
The Hatch Agency Contacts
Contacts (4)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Reema B. | Co-Founder | CA | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Rachel S. | Account Director | CA | ||||||||||||
Emmalee K. | Senior Vice President | CA | ||||||||||||
Jane S. | Vice President | CA |
WinmoEdge
B2B Opps: Dropbox taps new media AOR, significantly increases digital spend (Score 50)
- This appointment replaces incumbent media AOR Mediahub, which won the ~$1b account in 2018 and did not defend it.
- The company will likely:
- Launch a campaign soon
- Keep increasing digital spend
- Conduct additional agency reviews
- Target demographic:
- Businesses in need of storage, file synchronization, and client software services
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- Recent spend: Dropbox hasn't utilized national TV since 2020, when it allocated around $3k toward this channel.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, the company has spent roughly $11.2m on digital ads, 44% more than the roughly $7.8m spent in all of 2021.
- YTD data: Dropbox has earned ~1.1b digital impressions YTD via desktop video/YouTube (43%), Facebook (39%), mobile video (9%), Twitter (6%), Instagram (2%), and desktop display (1%) ads.
- Last year: In 2021, the company spent approximately $7.8m on this channel, 77% more than the approximately $4.4m spent in 2020.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so contact soon to offer PR, creative, digital analytics, and/or social media management services.
- Current agency roster:
- GALE: Media AOR
- In-House: Creative
- : Creative AOR
- : PR agency partner
Insight Sources: Broadcast insights estimated by Pathmatics.