TBD | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (415) 891-0000
TBD Contacts
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| Julie I. | Head, Brand & Marketing | CA | ||||||||||||
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Sample of Related Brands
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WinmoEdge
Gen-Z, Millennial Digital Opps: Nokia's top marketer to resign amid spend decreases (Score 39)
Nokia team as head of communications in 2006, before working his way up to CMO in 2014. No plans regarding his replacement have been disclosed. We will be sure to update you once any new information is available, as the replacement will most likely directly effect both the marketing strategy and agency roster.
In other news, Nokia is working with NASA to build a 4G network on the moon. The network will improve data transmission and communication allowing for a sustainable human presence.
According to iSpot, Nokia has not aired a national TV ad since spending around $1.6m in 2018. It placed ads during programming such as "NBA Basketball," "Keeping Up With the Kardashians," "South Park," "Chopped" and "Sister Wives."
Per Pathmatics, Nokia earned 82.9m impressions through desktop display ads (66%), mobile display ads (20%), Facebook ads (7%) and Twitter ads (6%). It placed the majority of these ads site direct (84%) onto sites such as marketwatch.com, washingtonpost.com, facebook.com, twitter.com and thehill.com. It placed the remainder through a variety of indirect channels onto sites such as imbd.com, pcmag.com, yahoo.com, fandom.com and forbes.com. It spend around $725.7k on digital display ads over the last 365 days, a 27% decrease from $922.8k spent over the 365 days prior.
Sellers-- Nokia seems to target a primarily Gen-Z and millennial audience. It traditionally utilized national TV and digital display ads, but it has abandoned TV and has been decreasing digital spend. The decrease in digital spend is most likely a result of coronavirus related cost-saving measures, and I predict it will return to normal levels in the future. Keep in mind, these strategies are subject to change once the company finds a new CMO.
Agency & martech readers-- As you know, new CMOs often review their new company's agency roster. Keep an eye on Nokia so you can be ready to pitch your services once it finds a replacement. We believe you will face competition from creative AOR TBD.