Back to All Agencies

RAPP Worldwide | Agency Profile, Contacts, AOR, Client Relationships


Service: crm, direct marketing

Main Telephone
(415)-248-7961
Primary Address
600 California Street
Seventh Floor
San Francisco, CA 94108
USA

RAPP Worldwide Contacts

Contacts (4)
Name Title State
Ludovic G. Regional President CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415)-248-7961
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 California Street
Seventh Floor
San Francisco, CA
94108
USA
Michael C. Manager, Campaign CA
Mindy S. Vice President & Group Creative Director CA
Mena H. Vice President, Finance CA

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Boomer Opps: Consumer Cellular assembles new agency roster following CMO hire (Score 61)


Sales lead: This company has a completely new agency roster & marketing strategy, so reach out for more information. 

  • Brainlabs to handle retail media, paid search, and paid shopping.
  • It also picked up RAPP Worldwide for CRM, UX, and website experience. 
  • This replaces incumbent shops Rain The Growth Agency. 
  • CC is still looking for direct response TV & testimonials and brand positioning partners. 
  • The company is shifting towards a more digital-based omnichannel marketing approach.
  • I predicted agency changes when I told you about CC's new CMO in August. 

CC's target demographic: Gen-Xers & Boomers

The company will likely:

  • Shift ad dollars from TV to digital channels
  • Experiment with different ad channels to find the best mix
  • Continue building out the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: CC spent approximately $32.8m on national TV ads YTD, close to the $33m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 11% from $98.2m in 2021 to $108.1m in 2022. 
  • Ad programming: It placed ads during programming such as NBC Nightly News With Lester Holt, The Price Is Right, ABC World News Tonight With David Muir, Gunsmoke, and Let's Make a Deal. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CC spent nearly $1.7m on digital display ads YTD, a 35% decrease from $2.6m spent in this channel during the same time period of 2022. 
  • YTD data: 196.5m impressions via Facebook (80%), YouTube (10%), desktop display (5%), Instagram (2%), and desktop video (2%). 
  • 2021-2022 spend: Full-year spend fell by 31% from $11.8m in 2021 to $8.2m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, pbs.org, instagram.com, and twitch.tv. 

Additional channel insights  

  • Vivvix: CC also utilizes radio, print, and local broadcast.  
  • Top podcasts sponsored: Armstrong & Getty, Verdict with Ted Cruz, PBS NewsHour - Full Show, and The Herd with Colin Cowherd. 

Agency analysis:

  • Opportunity: CC is still looking for more agency assistance, so reach out now to participate in the review. 
  • Current roster: 

Insight Sources: Broadcast insights estimated by Podchaser.