Back to All Agencies

R/GA | Agency Profile, Contacts, AOR, Client Relationships


Service: interactive

Main Telephone
(415) 624-2000
Primary Address
35 South Park
San Francisco, CA 94107
USA

R/GA Contacts

Contacts (4)
Name Title State
Greer O. Group Account Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 624-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 South Park

San Francisco, CA
94107
USA
Kimia R. Account Director - NIKE CA
Yael C. Senior Vice President & Executive Strategy Director, Connected Communications CA
Dylan B. Managing Director, REI Navigate Studio CA

Client Relationships

Current Past

Brand Service From To Media Spend
****, ***. Digital *
******, ***. Creative, Media Buying *
***** ************, ***. Digital *

See Winmo sales intelligence in action

WinmoEdge

B2B Opps: Slack to ramp up event marketing efforts (Score 46)


Sales lead: Contact this company's DMs if you can help it with event marketing. 

  • Slack announced it plans to focus its marketing efforts on tentpole events in 2023.
  • This means it will decrease broadcast, CTV, digital video, and paid social media spend. 
    • However, the company will ramp up spend for these channels during events. 
  • The company will have a presence at events such as Dreamforce, South by Southwest, and Frontiers. 
  • Slack's DMs see an opportunity as events are growing following the pandemic. 

Slack's target demographic: Business DMs & small business owners

The company will likely:

  • Invest in sponsorships/partnerships to raise awareness
  • Continue experimenting with its marketing mix
  • Seek agencies with event marketing experience

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Slack has not allocated any budget toward national TV ads so far this year. 
  • 2021-2022 spend: Full-year spend plummeted from $16.1m in 2021 to $1.4m in 2022. 
  • 2022 Ad programming: It placed ads during programming such as NFL Football, College Football, NBA Basketball, Next Level Chef, and The Real Housewives of Orange County. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Slack spent nearly $2.9m on digital display ads YTD, a significant increase from $1m spent in this channel during the same time period of 2022. 
  • YTD data: 247.2m impressions via desktop display (52%), YouTube (48%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend dropped by 13% from $6m in 2021 to $5.2m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as youtube.com, liveleak.com, 9gag.com, chess.com, and cheatsheet.com. It placed 2% of these ads through multiple indirect channels onto sites such as sheknows.com, merriam-webster.com, thechive.com, rollingstone.com, and gosur.com. 

Additional channel insights  

  • Vivvix: Slack also invests in OOH, print, and local broadcast. 
  • Top podcasts sponsored: Stuff to Blow Your Mind, How I Built This with Guy Raz, Negotiate Anything, and Business Wars Daily. 

Agency analysis:

  • Opportunity: Those of you with event marketing experience will likely have the best shot of picking up some of Slack's business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.