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Publicis.Sapient | Agency Profile, Contacts, AOR, Client Relationships


Service: interactive specialty

Main Telephone
(415) 369-6300
Primary Address
350 Bush Street
17th Floor
San Francisco, CA 94104
USA

Publicis.Sapient Contacts

Contacts (5/14)
Name Title State
Alex R. Senior Director, Account CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 369-6300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 350 Bush Street
17th Floor
San Francisco, CA
94104
USA
Matt T. Director, Salesforce Practice CA
Christopher D. Senior Managing Director & Senior Vice President, Strategy CA
Sabrina M. Senior Managing Director CA
Mahesh N. Senior Director Technology - Data Strategy, Architecture, & Analytics, Big Data, End to End Program Management CA

Client Relationships

Current Past

Brand Service From To Media Spend
***.*** Digital *
*****! ***. Digital *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Media Opps: CNN taps chief creative officer amid spend increases (Score 65)


Sales lead: Reach out to offer ad space & inquire about agency opportunities. 

  • CNN named Otto Bell chief creative officer, effective February 2023.
  • Bell joins from parent company Warner Bros. Discovery where he also served as CCO. 
  • He is responsible for all on-air and off-channel brand & marketing for CNN.
  • Bell reports to Kristine Kelly, CNN's EVP & global head of communications & marketing, which we told you about last year. 

CNN's target demographic: Gen-Xers & millennials 

The company will likely:

  • Keep increasing ad spend
  • Launch fresh creative work/campaign
  • Review agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: CNN spent around $168.3k on national TV ads YTD, a significant increase from $30.8k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped from $2.2m in 2021 to $8.4m in 2022. 
  • YTD ad programming: It placed ads during programming such as Diners, Drive-Ins and Dives, The Pioneer Woman, Love It or List It, Rico to the Rescue, and Grumpier Old Men [Movie].

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CNN spent approximately $847.6k on digital display ads YTD, a 22% increase from $695.5k spent in this channel during the same time period of 2022. 
  • YTD data: 109.4m impressions via Facebook (81%), Instagram (13%), YouTube (3%), desktop display (2%), and desktop video (1%). 
  • 2021-2022 spend: Full-year spend jumped from $5.6m in 2021 to $12m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, politico.com, and hlntv.com, and twitter.com. It placed 2% of these ads indirectly through Display & Video 360 onto sites such as foodnetwork.com, hgtv.com, travelchannel.com, bleacherreport.com, and investigationdiscovery.com. 

Additional channel insights  

  • Vivvix: CNN also utilizes OOH, print, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.