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Pereira & O'Dell | Agency Profile, Contacts, AOR, Client Relationships




Service: interactive / digital / e-marketing

Main Telephone
(415) 284-9916
Primary Address
1265 Battery Street
Fourth Floor
San Francisco, CA 94111
USA

Pereira & O'Dell Contacts

Contacts (5/19)
Name Title State
Natalie N. President - West CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 284-9916
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1265 Battery Street
Fourth Floor
San Francisco, CA
94111
USA

Andrew O. Co-Founder & Chief Executive Officer CA
P.J. P. Co-Founder & Creative Chairman CA
Breanne B. Director, Communications, East CA
Kevin J. Director, Brand Management CA

Client Relationships


Brand Service From To Media Spend
***** *******, ***. Digital *
****** ** ****** Creative *
********** Creative *
****** Creative *
********** *******, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Adobe concludes media review after parting ways with CMO (Score 55)


Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Adobe has spent around $8.6m on national TV commercials, down 5% from when it spent around $9.1k within the same 2022 timeframe.
    • Last year: The company spent approximately $33.6m on national TV commercials in 2022 after having spent less than half of this, approximately $14.3m, in 2021.
    • 2023 ad programming: Adobe's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, Next Level Chef, Friends, and PGA Tour Golf.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company's YTD digital spend has reached $29.1m, 20% more than the roughly $24.3m allocated by this point last year.
    • YTD data: So far in 2022, Adobe has earned about 3.4b digital impressions via YouTube (37%), Facebook (30%), Instagram (17%), desktop display (9%), and desktop video (7%) ads.
    • Last year: In 2022, the company allocated roughly $214.5m on digital ads, 17% more than the roughly $184m allocated in 2021. 
  • Additional channel insights  
    • Adobe utilizes OOH, local broadcast, and Google Ads.
    • The company sponsors podcasts such as The Totally Football Show with James Richardson and The Unmistakable Creative Podcast.

Additional agency insights:

  • Opportunity: Agency reviews often follow one another closely, so get in touch soon to offer PR, creative, social media management, digital analytics, multicultural, influencer, and/or experiential services.
  • Current agency roster:

Insight Sources: Broadcast insights estimated by Podchaser.