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OMD San Francisco | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(415) 229-8500
Primary Address
600 California Street
Suite 800
San Francisco, CA 94108
USA

OMD San Francisco Contacts

Contacts (5/13)
Name Title State
Jonathan N. Chief Executive Officer - Omnicom Digital CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 229-8500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 California Street
Suite 800
San Francisco, CA
94108
USA
Suhaila H. Chief Media Officer CA
Rebecca T. Associate Director, Strategy CA
Winter S. Director, Integrated Media Planning CA
Nick D. Director, Integrated Planning Media CA

Client Relationships

Current Past

Brand Service From To Media Spend
***** *** ***** Media Buying, Media Planning *
*****, ***. Media Buying, Media Planning *
***** Media Planning, Media Buying, Digital *
****'* ****, ***. Media Buying, Media Planning *
****** * Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Hidden Valley ramps up digital spend


Media Sales Lead: Hidden Valley Ranch (HVR) has been ramping up digital display spend since 2019. The brand has already spent more on digital ads YTD than it did in FY 2021. 

Key Lead Takeaways: Reach out to offer relevant ad space to score some of these extra ad dollars. 

Target Demographic: Gen-X & millennial women (moms)

Key Spend Notes:

  • While HVR has been decreasing national TV spend, it still allocates significant budget toward the channel.
  • The brand will spend more on digital ads during H1 in 2023 if it follows the same trend as this year. 

National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes HVR under Sauces, Seasonings, & Salad Dressings**

  • 2022 YTD Spend: $13.2m
  • 2021 FY Spend: $16.1m
  • 2020 FY Spend: $15.5m
  • 2019 FY Spend: $11m

Ad Flight Breakdown (by spend): HVR has aired 12 spots in 2022; the top five are "The Webers Remix," "The Amayas Remix," "Pizza Time," "Ranch Delivery," and "Remix Your Routine."

Top Daypart (by impressions): Primetime (1b), Late Fringe AM (499.2m), Early Fringe (381m), Weekend Afternoon (327.9m), and Overnight (314m). 

Top Networks (by spend): ABC, TV LAND, NBC, BRAVO, and TBS

Top Shows (by spend): Friends, The King of Queens, Everybody Loves Raymond, Mike & Molly, and Jimmy Kimmel Live. 

Top Industry/Vertical Spenders (by spend): McCormick (19.4%), Nutella (15.9%), Hellmann's (13.3%), Hidden Valley (12.1%), and Heinz Ketchup (7.8%). 

Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes HVR under Food Items*

2022 YTD Spend: $21.7m
2021 FY Spend: $16.7m
2020 FY Spend: $9.8m
2019 FY Spend: $7.6m

YTD Ad Flight Breakdown: 

  • Q1 2022 Spend: $9.7m
  • Q2 2022 Spend: $7.1m
  • Q3 2022 Spend: $3.6m
  • Q4 2022 Spend (to date): $1.3m

YTD Impressions: 1.7b

Top 2022 Ad Types (by spend): Desktop video (74%), Facebook (14%), and Instagram (11%). 

Top Purchase Channels: Direct (99%) and Google AdX+AdSense (1%).

Top Publishers: youtube.com, facebook.com, instagram.com, yahoo.com, and factinate.com. 

Top Industry/Vertical Spenders: The Hershey Company, Mondelez International, General Mills, Kellogg Company, and PepsiCo. 

Top Creative (by spend; see below): Pathmatics reports that 125 creatives have run during 2022 (note that not all creatives debuted in 2022). 

Other Media Spend Analysis & Breakdown:

Kantar: HVR also invests in local broadcast.