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Media Matters | Agency Profile, Contacts, AOR, Client Relationships


Service: Media & Analytics

Main Telephone
(415)-524-2207
Primary Address
75 Broadway Street
Suite 202
San Francisco, CA 94111
USA

Media Matters Contacts

Contacts (5/9)
Name Title State
Taji Z. Co-Founder & Managing Partner CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415)-524-2207
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Broadway Street
Suite 202
San Francisco, CA
94111
USA
Josy A. Co-Founder CA
Catherine G. Group Director, Media, B2C CA
Karen F. Associate Media Director CA
Jennifer S. Group Director, Media CA

Client Relationships

Current Past

Brand Service From To Media Spend
********* Media Buying, Media Planning *
**** ****** Digital, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Glassdoor ramps up digital ad spend (Score 52)


​​​​Sales lead: Reach out now to score some of these extra digital ad dollars. 

  • Glassdoor has been aggressively increasing digital ad spend so far this year.
  • This is the second year in a row the company has drastically increased its digital advertising investment. 
  • This coincides with Morin Rufai joining the company as senior manager of digital marketing earlier this year.
    • Rufai served as the senior manager of digital media and partnerships at Namaste Laboratories prior to joining Glassdoor. 

Glassdoor's target demographic: Gen-Zers & millennials searching for jobs

The company will likely:

  • Continue increasing digital spend
  • Seek agency assistance (PR, creative, social, & digital)

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Glassdoor spent approximately $2.2m on digital display ads YTD, a huge jump from $162.3k spent in this channel during the same time period of 2021. 
  • YTD data: 234.9m impressions via Instagram (45%), desktop video (43%), desktop display (6%), Facebook (4%), Twitter (2%), and mobile display (1%). 
  • Last year: Full-year spend increased from $161.6k in 2020 to $1.4m in 2021. 
  • Ad location: It placed 95% of these ads directly onto sties such as instagram.com, youtube.com, facebook.com, twitter.com, and rotoworld.com. It placed 5% of these ads through multiple indirect channels onto sites such as nytimes.com, chegg.com, yahoo.com, msn.com, and aol.com.

Additional channel insights  

  • Glassdoor also invests in OOH, radio, and local broadcast.

Agency analysis:

  • Opportunity: You may be able to pick up some of this company's business because it currently only works with one agency. 
    • I recommend offering creative, digital, social media, & PR assistance. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Kantar.