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Linqia | Agency Profile, Contacts, AOR, Client Relationships


Service: influencer marketing

Main Telephone
(415) 913-7179
Primary Address
965 Mission Street
Fifth Floor
San Francisco, CA `94103
USA

Linqia Contacts

Contacts (5/12)
Name Title State
Daniel S. Chief Operating Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 913-7179
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 965 Mission Street
Fifth Floor
San Francisco, CA
`94103
USA
Nader A. Co-Founder & Chief Executive Officer CA
Mike B. Director, Operations CA
Finola A. Director, Brand Strategy CA
Cristin E. Senior Manager, Strategic Accounts CA

Client Relationships

Current Past

Brand Service From To Media Spend
****-******* Digital, Programmatic *
***** ******** ****** Programmatic *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Bayer CMO details current strategy


Media Sales Lead: 's global CMO, Patricia Corsi, recently detailed ways in which she's breaking down healthcare taboos in order to ensure health-oriented conversations. She is specifically focused on making sure people are talking about intimate women's health issues such as women's rights, pain, abortion, menopause, and the discomfort often felt when one says the word "vagina" to doctors. Corsi has led initiatives through educational programs that it might bring to the US as well. The goal is to use relatable language, humanize science and health, and normalize self-care.

**Note: Since Corsi isn't headquartered in the US, we cannot provide her contact information; in the meantime, reach out to other DMs to find out more about how her plans are affecting US strategy.**

Key Lead Takeaways: Reach out soon to secure some of the company's increasing ad dollars.

Target Demographics: Gen-Z and millennial women

Top Brands: Bayer Aspirin

Key Spend Notes: 

  • Spend shift summary: Digital spend is increasing sharply.
  • Planning period: Q3
  • Buying period: Q2

National Broadcast Analysis & Spend Breakdown:

*Note that iSpot categorizes Bayer under Pharmaceutical & Medical: OTC: Pain Relief*

  • Data: View recent national TV data for top brands here.
  • Top Industry/Vertical Spenders (YTD, by spend): Vicks (18.8%), Allegra (14%), Astepro (13.1%), Claritin (12.9%), Zyrtec (8.8%)

Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes Bayer under All Categories*

  • 2023 YTD Spend: $34.5m
  • STP 2022 Spend: $13.1m
  • 2022 FY Spend: $38.1m
  • 2021 FY Spend: $20.1m
  • 2020 FY Spend: $25.7m

YTD YOY Spend Increase: 163.4%

YTD Ad Flight Breakdown:

  • Q2-Q3 2023 Spend (to date): $19m
  • Q1 2023 Spend: $15.7m
  • Q1 2022 Spend: $4.2m
  • Q2 2022 Spend: $137.8k
  • Q3 2022 Spend: $14.7m
  • Q4 2022 Spend: $12.3m

YTD Impressions: 3,734,319,200

Top Ad Types: YouTube (37%) and Facebook (23%)

Top Purchase Channels: Direct (96%)

Top Publishers: YouTube (37%) and Facebook (23%)

Top Industry/Vertical Spenders (YTD, by spend): Amazon.com, Procter & Gamble, Temu, PepsiCo, Walmart, HBO, and Meta

Top Creative by Spend; see below: (note that not all creatives debuted in 2023).

Other Media Spend Analysis & Breakdown:

Vivvix: Google Ads along with print, radio, OOH, digital, local broadcast, Facebook, Instagram, Twitter, TikTok, and online video (primarily via Youtube.com) ads

Top Sponsored Podcasts: The Ben Shapiro Show, The Glenn Beck Program, Stories from NPR, Stuff They Don't Want You To Know, and Skip and Shannon: Undisputed

DRTV: 

  • Long-form and short-form ads
  • Rather widely dispersed network TV coverage
  • A new campaign likely to launch within the next 60 days
  • Top TV Networks: GAC, CNN, REELZ, FS1, and TV1

2022-2023 Key DM Shifts: 

  • Sarah Egan: VP, marketing (promoted January 2023)
  • Chelsey Alexander: VP, new & emerging channels (hired March 2023)​​​

Current Agency Roster: In-House: Media

Insight Sources: Broadcast insights estimated by .