Insight Sources: Broadcast insights estimated by Podchaser.
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Landor & Fitch | Agency Profile, Contacts, AOR, Client Relationships
Service: brand consultancy & design
- Main Telephone
- (415) 365-1700
Primary Address
1001 Front Street
San Francisco,
CA
94111
USA
Landor & Fitch Contacts
Contacts (2)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marc H. | Director, Naming & Verbal Identity | CA | ||||||||||||
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| Graeme L. | Insights & Analytics Analyst | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Minute Maid rebrands, launches global ad campaign
Media Sales Lead: Landor & Fitch on the rebrand and campaign.
Key Lead Takeaways: The rebrand and campaign signal that MM will significantly increase ad spend. Start reaching out now for more information so that you can score some extra ad dollars.
Target Demographic: Millennials & Gen-Zers
Key Spend Notes:
- Since 2020, MM has increased digital spend every year; it has not aired a national TV ad during the same time frame.
- Top spending period: Q3
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes MM under Fruit Juices & Drinks**
- 2023 YTD Spend: $0
- 2022 FY Spend: $0
- 2021 FY Spend: $0
- 2020 FY Spend: $2.4m
2020 Ad Flight Breakdown (by spend): MM aired two spots in 2020: "Meeting the Family" and "Toda la familia."
2020 Top Daypart (by impressions): Primetime (212.4m), Early Fringe (129.7m), Day Time (120.2m), Late Fringe AM (79.4m), and Weekend Afternoon (79.3m).
2020 Top Networks (by spend): Univision, FXX, ION, Paramount Network, and HGTV.
2020 Top Shows (by spend): Friends, The Office, Two and a Half Men, The Simpsons, and NCIS: Los Angeles.
2023 Top Industry/Vertical Spenders (by spend): V8 Juice (44%), Tropicana (24%), Ocean Spray (17%), Naked (14%), and Simply Beverages (1%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes MM under Non-Alcoholic Beverages**
2023 YTD Spend: $332.4k
2022 FY Spend: $7.4m
2021 FY Spend: $2.3m
2020 FY Spend: $37.3k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $88.2k
- Q2 2022 Spend: $1.4m
- Q3 2022 Spend: $3.2m
- Q4 2022 Spend: $2.6m
Impressions: 40.4m
Top Ad Types (by spend): Instagram (75%), Facebook (18%), YouTube (5%), and desktop video (2%).
Top Purchase Channels: Direct (100%).
Top Publishers: instagram.com, facebook.com, youtube.com, and twitch.tv.
Top Industry/Vertical Spenders: Pedialyte (6%), Coke (6%), Red Bull (6%), Tropicana (5%), and Naked Juice (4%).
Top Creative (by spend; see below): Pathmatics reports that 27 creatives have run during 2023 (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
- Vivvix: MM also invests in OOH, print, radio, and local broadcast.
- Top podcasts sponsored: Pantheon - Home for Music Lovers, Drunk Women Solving Crime, and The 85 South Show with Karlous Miller, DC Young Fly, and Chico Bean.
Current Agency Roster:
- Universal McCann: media AOR
- Anomaly: creative AOR
- jones knowles ritchie: branding & design
- Grey Group: media
- VMLY&R: project-based work