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San Francisco Ballet taps interim chief marketing & brand officer (Score 49)

served as CMO of the Miami City Ballet, and she was the marketing and customer experience VP of the New York Philharmonic prior to that. I am not sure how long Oh will hold this position, but she will affect the ballet's marketing strategy during her tenure. 

According to Pathmatics, SFB earned 7.8m impressions YTD through Facebook ads (98%) and Instagram ads (2%). It placed 100% of these ads directly onto facebook.com and instagram.com. It spent around $71.4k on digital display ads YTD, just 26% of the $270.1k spent in this channel during the same time period of 2020. Full-year spend increased 46% from $206.4k in 2019 to $300.8k in 2020. 

Sellers-- SFB likely targets a wide age range of ballet enthusiasts in the San Francisco area. It allocates the majority of its ad dollars towards digital display ads, which is places directly onto social sites Facebook and Instagram. This indicates it it most likely targeting millennials. Spend is down considerably so far this year, but it will likely ramp spending back up now that has an interim marketing leader. Sellers should reach out to offer ad space. 

Agency & martech readers-- SFB does not work with any agencies at this time. It has worked with Landis Communications on a project-based relationship in the past. You can try reaching out to the new interim CMO to see if she plans on outsourcing any marketing duties.