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Future Possibility: Gemological Institute of America seeking CMO to drive growth (Score 34)

The search of a CMO to fuel growth initiatives. We are unsure whether or not the selected marketer will replace current CMO Kathryn Kimmel, but we will let you know as we learn more.

The organization will reportedly spend $2 million in scholarships during 2020 (more partnered with the American Gem Society on a scholarship. The GIA also produces a monthly newsletter via email.

Within the past 12 months, Adbeat reports that the gem-oriented non-profit has spent $124,400 on digital display ads placed primarily programmatically via Amazon Advertising (38%), site direct (27%) and programmatically via Conversant (20%) networks onto site destinations including topix.com ($18,700), spanishdict.com, suggest.com, xfinity.com and seriouseats.com. Spend has increased 252% from the $35,300 spent during the 12 months prior (Sept 2017-2018).

Since the organization hasn't established a top spending period, sellers should reach out throughout the year to secure ad revenue. Per Kantar, the GIA's top channels are digital and print, but it pulled out of radio last year. Its total 2018 spend dropped to $905,955 from that of $1.4 million in 2017.

Agency & martech readers - since, as you're well aware, a new CMO will likely conduct reviews, reach out soon to be top-of-mind when the GIA finds one. In the past, Epsilon has handled AOR duties.