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Hawkeye | Agency Profile, Contacts, AOR, Client Relationships




Service: direct marketing

Main Telephone
(415) 367-6300
Primary Address
100 Montgomery Street
Suite 1500
San Francisco, CA 94104
USA

Hawkeye Contacts

Contacts (5/10)
Name Title State
Ashlee D. Senior Marketing Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 367-6300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Montgomery Street
Suite 1500
San Francisco, CA
94104
USA

Erin M. Senior Art Director CA
Jeff H. Vice President, Operations & Delivery CA
Amy B. Vice President, Strategy CA
Mark R. Vice President, Strategic Consulting CA

Client Relationships


Brand Service From To Media Spend
**** ************ Digital ********
***** *********** Creative ********

See Winmo sales intelligence in action

WinmoEdge

Future Possibility: Gemological Institute of America seeking CMO to drive growth (Score 34)


The search of a CMO to fuel growth initiatives. We are unsure whether or not the selected marketer will replace current CMO Kathryn Kimmel, but we will let you know as we learn more.

The organization will reportedly spend $2 million in scholarships during 2020 (more partnered with the American Gem Society on a scholarship. The GIA also produces a monthly newsletter via email.

Within the past 12 months, Adbeat reports that the gem-oriented non-profit has spent $124,400 on digital display ads placed primarily programmatically via Amazon Advertising (38%), site direct (27%) and programmatically via Conversant (20%) networks onto site destinations including topix.com ($18,700), spanishdict.com, suggest.com, xfinity.com and seriouseats.com. Spend has increased 252% from the $35,300 spent during the 12 months prior (Sept 2017-2018).

Since the organization hasn't established a top spending period, sellers should reach out throughout the year to secure ad revenue. Per Kantar, the GIA's top channels are digital and print, but it pulled out of radio last year. Its total 2018 spend dropped to $905,955 from that of $1.4 million in 2017.

Agency & martech readers - since, as you're well aware, a new CMO will likely conduct reviews, reach out soon to be top-of-mind when the GIA finds one. In the past, Epsilon has handled AOR duties.