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Havas Worldwide San Francisco | Agency Profile, Contacts, AOR, Client Relationships
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Havas Worldwide San Francisco Contacts
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Janhavi P. | Creative Director | CA | ||||||||||||
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Greg H. | Group Area | CA |
WinmoEdge
Campaign Imminent: Seagate Technology taps new media AOR (Score 51)
- The company will likely:
- Launch a new campaign
- Return to heavier ad spend
- Conduct additional agency reviews
- Target demographic:
- Consumers and businesses in need of data storage solutions
- As you can tell from the video above, Seagate is also working with sustainability efforts, which will especially appeal to eco-friendly Gen-Z and millennials.
- Consumers and businesses in need of data storage solutions
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Seagate has spent approximately $655.5k on digital ads, only half of the approximately $1.4m spent by this point last year.
- YTD data: The company has earned around 92.6m digital impressions YTD via Facebook (56%), Instagram (34%), desktop display (9%), and mobile (1%) ads.
- Last year: In 2021, Seagate spent roughly $1.7m on this channel, down slightly (4%) from the roughly $2.8m spent in 2020.
- Additional channel insights
- The company utilizes OOH.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer PR, creative, digital analytics, and/or social media management services.
- Creative and media hires are especially likely since Seagate is no longer working with its former creative AOR, Mightily.
- Current agency roster:
- GALE: Media AOR
- : Digital agency partner
- : PR agency partner
Insight Sources: Digital spend insights estimated by Kantar.