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Goodby, Silverstein & Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(415) 392-0669
Primary Address
720 California Street
San Francisco, CA 94108
USA

Goodby, Silverstein & Partners Contacts

Contacts (5/71)
Name Title State
Rich S. Co-Founder, Co-Chairman & Partner CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 392-0669
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 720 California Street

San Francisco, CA
94108
USA

Cory B. Chief Growth Officer, Associate Partner CA
Leslie B. Associate Partner & Director, Talent CA
Zach C. Associate Partner & Director, Talent CA
Bonnie W. Partner & Head, Brand Strategy CA

Client Relationships


Brand Service From To Media Spend
***** ******** ***** Creative *
***** ********* Creative *
***** *******, ***. Creative *
***** ******* **** ***** Creative *
*** * ****** Creative *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Califia Farms releases fresh creative featuring the Cookie Monster


Media Sales Lead: Goodby, Silverstein & Partners on the campaign. CF will also make a donation to the Sesame Workshop as part of the collaboration. 

Key Lead Takeaways: Reach out to CF's DMs for more information to see if you can provide ad space. The company will likely increase ad spend throughout the duration of the campaign. 

Target Demographic: Gen-X & millennial parents

Key Spend Notes:

  • CF has returned to national TV ads after not airing an ad in 2022. 
  • Top spending period: Q3

National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes CF under Dairy, Eggs, & Cheese**

  • 2023 YTD Spend: $51.5k
  • 2022 FY Spend: $0
  • 2021 FY Spend: $6.7m
  • 2020 FY Spend: $0

Ad Flight Breakdown (by spend): CF has aired one spot in 2023: "Irresistibly Good With Cookie Monster."

Top Daypart (by impressions): Early Fringe (1.5m), Day Time (889.7k), Early Morning (643.9k), Late Fringe AM (360k), and Late Fringe PM (288.6k).

Top Networks (by spend): TNT, TBS, truTV, MTV, and E!. 

Top Shows (by spend): NCIS: New Orleans, American Dad, Ridiculousness, Con Air [Movie], and Impractical Jokers: Inside Jokes. 

Top Industry/Vertical Spenders (by spend): Planet Oat (17%), Almond Breeze (15%), Daisy (13%), Yoplait (8%), and Sargento (8%). 


Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes CF under Food & Beverages**

2023 YTD Spend: $1.7m
2022 FY Spend: $4.7m
2021 FY Spend: $5.6m
2020 FY Spend: $5.5m

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $741k
  • Q2 2022 Spend: $904.8k
  • Q3 2022 Spend: $1.8m
  • Q4 2022 Spend: $1.3m

Impressions: 213.5m

Top Ad Types (by spend): Instagram (62%), Facebook (18%), YouTube (17%), and desktop video (2%). 

Top Purchase Channels: Direct (100%).

Top Publishers: instagram.com, facebook.com, youtube.com, twitch.tv, and espn.com. 

Top Industry/Vertical Spenders: PepsiCo (10%), Mondelez International (7%), The Hershey Company (6%), General Mills (5%), and Diageo (4%).

Top Creative (by spend; see below): Pathmatics reports that 71 creatives have run during 2023 (note that not all creatives debuted in 2023).


Other Media Spend Analysis & Breakdown:

  • Vivvix: CF also invests in print and OOH.

Current Agency Roster:


Insight Sources: Broadcast insights estimated by Vivvix.