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Goodby, Silverstein & Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(415) 392-0669
Primary Address
720 California Street
San Francisco, CA 94108
USA

Goodby, Silverstein & Partners Contacts

Contacts (5/68)
Name Title State
Rich S. Co-Founder, Co-Chairman & Partner CA
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (415) 392-0669
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 720 California Street

San Francisco, CA
94108
USA
Leslie B. Associate Partner & Director, Talent CA
Cory B. Chief Growth Officer, Associate Partner CA
Bonnie W. Partner & Head, Brand Strategy CA
David S. Chief Financial Officer CA

Client Relationships

Current Past

Brand Service From To Media Spend
***** ******** ***** Creative *
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***** *******, ***. Creative *
***** ******* **** ***** Creative *
*** * ****** Creative *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Opps: Starry ramps up marketing efforts (Score 56)


Sales lead: Get in touch if you can help this new brand build awareness. 

  • PepsiCo's replacement for Sierra Mist, is focused on reaching Gen-Zers. 
  • To accomplish this, Starry became the official soft drink of the NBA, WNBA, and NBA G League. 
  • It has also featured NBA players such as Zion Williamson, Karl-Anthony Towns, Angel Reese, and Matt Barnes in its ads. 
  • Read about PepsiCo's new marketing SVP here. 

Target demographic: Gen-Zers with a male skew

The brand will likely:

  • Increase ad spend to build initial brand awareness
  • Seek additional sponsorship deals
  • Partner with influencers 
  • Appoint agency partners

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Starry began airing national TV ads this year by spending roughly $16.9m.
  • Ad programming: It placed ads during programming such as NBA Basketball, NFL Football, NBA Playoff Playback, Super Bowl LVII Pregame, and Playoff Central. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Starry started investing in digital display ads this year by spending about $9.5m YTD. 
  • YTD data: 969m impressions via YouTube (49%), Instagram (32%), Facebook (16%), mobile display (1%), desktop display (1%), and desktop video (1%). 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, facebook.com, amazon.com, and twitch.tv. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Pathmatics.