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Goodby, Silverstein & Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(415) 392-0669
Primary Address
720 California Street
San Francisco, CA 94108-2404
USA

Goodby, Silverstein & Partners Contacts

Contacts (5/84)
Name Title State
Margaret J. Chief Creative Officer & Partner CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 392-0669
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 720 California Street

San Francisco, CA
94108-2404
USA

Bonnie W. Partner & Head, Brand Strategy CA
Leslie B. Associate Partner & Director, Talent CA
Christine C. Partner & Head, Communication Strategy CA
Rich S. Co-Founder, Co-Chairman & Partner CA

Client Relationships


Brand Service From To Media Spend
***** ******** ***** Creative *
***** ********* Creative *
***** *******, ***. Creative ********
***** ******* **** ***** Creative *******
*** * ****** Creative *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Media Opps: PepsiCo taps CMO as digital spend skyrockets (Score 62)


Jane Wakely, a longtime Mars marketer, as EVP, chief consumer and marketing officer and chief growth officer of international foods. She will now focus on driving PepsiCo's growth by elevating its consumer-centricity, innovation, brand and marketing capabilities. She will also lead a transformation of the company's "positive choices" pillar, which will center sustainability for PepsiCo's growth and value strategy. The company plans to develop food products with more diverse ingredients as part of this transformation.

**Note: Wakely is headquartered in the UK, so we cannot provide her contact information; reach out to other DMs for now.**

View details regarding PepsiCo's recent TV and podcast spend, respectively estimated by here.

So far this year, Pathmatics reports the food and beverage giant has spent roughly $341.6m on digital ads, already 68% more than the roughly $203m it had spent by this point last year. In 2020, PepsiCo's approximate full-year spend ($203m) almost doubled from that of $114.6m in 2019. The company has earned around 37.2b digital impressions YTD via Instagram (42%), Facebook (26%), desktop video (21%), Twitter (5%), desktop display (5%) and mobile display (1%) ads. The majority (96%) of this year's desktop video ads have been placed site direct onto youtube.com.

PepsiCo's TV spend is gradually declining; the fact that this is happening while its digital spend soars leads me to believe it's targeting Gen-Z. According to kantar data, the company also invests in OOH, print, radio and local broadcast. Sellers able to offer relevant ad space should contact.

Agency & martech readers - PepsiCo's roster could shift as a result of this hire, so get in touch soon to remain top-of-mind. Your competition will include creative AOR OMD and an in-house media planning team.