Insight Sources: Broadcast insights estimated by Vivvix.
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Goodby, Silverstein & Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (415) 392-0669
Primary Address
720 California Street
San Francisco,
CA
94108
USA
Goodby, Silverstein & Partners Contacts
Contacts (5/74)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Leslie B. | Associate Partner & Director, Talent | CA | ||||||||||||
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Sample of Related Brands
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| Zach C. | Associate Partner & Director, Talent | CA | ||||||||||||
| Bonnie W. | Partner & Head, Brand Strategy | CA | ||||||||||||
| Brian M. | Managing Partner | CA | ||||||||||||
| Leslie B. | Managing Partner | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Califia Farms releases fresh creative featuring the Cookie Monster
Media Sales Lead: Goodby, Silverstein & Partners on the campaign. CF will also make a donation to the Sesame Workshop as part of the collaboration.
Key Lead Takeaways: Reach out to CF's DMs for more information to see if you can provide ad space. The company will likely increase ad spend throughout the duration of the campaign.
Target Demographic: Gen-X & millennial parents
Key Spend Notes:
- CF has returned to national TV ads after not airing an ad in 2022.
- Top spending period: Q3
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes CF under Dairy, Eggs, & Cheese**
- 2023 YTD Spend: $51.5k
- 2022 FY Spend: $0
- 2021 FY Spend: $6.7m
- 2020 FY Spend: $0
Ad Flight Breakdown (by spend): CF has aired one spot in 2023: "Irresistibly Good With Cookie Monster."
Top Daypart (by impressions): Early Fringe (1.5m), Day Time (889.7k), Early Morning (643.9k), Late Fringe AM (360k), and Late Fringe PM (288.6k).
Top Networks (by spend): TNT, TBS, truTV, MTV, and E!.
Top Shows (by spend): NCIS: New Orleans, American Dad, Ridiculousness, Con Air [Movie], and Impractical Jokers: Inside Jokes.
Top Industry/Vertical Spenders (by spend): Planet Oat (17%), Almond Breeze (15%), Daisy (13%), Yoplait (8%), and Sargento (8%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes CF under Food & Beverages**
2023 YTD Spend: $1.7m
2022 FY Spend: $4.7m
2021 FY Spend: $5.6m
2020 FY Spend: $5.5m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $741k
- Q2 2022 Spend: $904.8k
- Q3 2022 Spend: $1.8m
- Q4 2022 Spend: $1.3m
Impressions: 213.5m
Top Ad Types (by spend): Instagram (62%), Facebook (18%), YouTube (17%), and desktop video (2%).
Top Purchase Channels: Direct (100%).
Top Publishers: instagram.com, facebook.com, youtube.com, twitch.tv, and espn.com.
Top Industry/Vertical Spenders: PepsiCo (10%), Mondelez International (7%), The Hershey Company (6%), General Mills (5%), and Diageo (4%).
Top Creative (by spend; see below): Pathmatics reports that 71 creatives have run during 2023 (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
- Vivvix: CF also invests in print and OOH.
Current Agency Roster:
- mWEBB Communications : PR
- Goodby, Silverstein & Partners: creative