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Godfrey Dadich | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (415) 217-2800
Primary Address
140 New Montgomery
17th Floor
San Francisco,
CA
94105
USA
Godfrey Dadich Contacts
Contacts (5/15)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lauren G. | nlwc | CA | ||||||||||||
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| Erik W. | Partner & Director, Production | CA | ||||||||||||
| Allie F. | Head, Creative & Partner | CA | ||||||||||||
| Dennis O. | Managing Partner & Chief Financial Officer | CA | ||||||||||||
| Danielle B. | Partner & Group Planning Director | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
B2B Opps: NetApp taps first-ever CMO (Score 71)
Sales Lead: Effective January 2023, Gabrielle Boko is the CMO at
- The company originally appointed Boko as its portfolio marketing SVP in January 2022.
- Before that, she was the global digital VP at Hewlett Packard Enterprise.
- Boko succeeded James Whitemore, NetApp's incumbent CMO since November 2019, who left to pursue other opportunities and interests.
- The company will likely:
- Shift its strategy
- Return to higher ad spend
- Seek new agency partners
- Target demographic:
- Business DMs, especially millennial men
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, NetApp's estimated full-year spend of $1.6m only reached about half that of $3.1m in 2021.
- 2022 data: The company ended up earning roughly 219.7m digital impressions last year via Facebook (39%), desktop display (20%), mobile display (15%), desktop video (14%), Twitter (7%), and Instagram (4%) ads.
- In 2022, NetApp placed most of its desktop display ads site direct onto destinations such as yahoo.com (27%), wsj.com, techtarget.com, techcrunch.com, and games.com.
- Additional channel insights
- The company utilizes OOH, YouTube, and Google Ads.
- NetApp sponsors podcasts such as Freakonomics.
Additional agency insights:
- Opportunity: Promoted DMs don't always conduct agency reviews as often as outside hires, do, but it would be baka not to get on Boko's radar (I mean, not actually, but I still suggest reaching out).
- Current agency roster:
Insight Sources: Digital spend insights estimated by Podchaser.