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Gershoni | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(415) 397-6900
Primary Address
785 Market Street
18th Floor
San Francisco, CA 94103
USA

Gershoni Contacts

Contacts (3)
Name Title State
Gil G. Co-Founder & Creative Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 397-6900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 785 Market Street
18th Floor
San Francisco, CA
94103
USA

Amy G. Co-Founder & President CA
Kelly G. Account Director CA

Client Relationships


Brand Service From To Media Spend
******** Creative *

See Winmo sales intelligence in action

WinmoEdge

B2B Media Opps: Deloitte promotes global CMO, hires US CMO amid digital ad spend increase (Score 60)


Consulting group Deloitte promoted Matt McGrath, its former CMO for Asia Pacific and Australia, to the role of global CMO. Effective September 1, this shift replaces incumbent Diana O'Brien, who is retiring. McGrath is credited with playing a key part in the development of Deloitte's first global ad campaign, "Make Your Impact," in 2018. Since his responsibilities will now include US marketing, we may see strategic shifts as a result of his promotion.

Additionally, in January, Deloitte hired US CMO Jeff Devlin, who was previously WPP's chairman.

**Note: Since McGrath is located in Australia, we cannot provide his contact information; similarly, we have not yet been able to confirm Devlin's email address. Reach out to other DMs for now.**

According to iSpot, YTD national TV spend of approximately $9.5k targeted viewers of Women's Soccer and Tiger and Rocco, a significant drop from the approximately $1.5m spent by this point last year. Deloitte's full 2019 spend declined by 25% to around $1.8m from around $2.4m in 2018.

So far this year, Pathmatics estimates the company has generated 434.8m digital impressions via desktop display ads (69%), Twitter ads (21%), mobile video ads (9%), desktop video ads (1%) and Instagram ads (1%). 98% of desktop display ads were placed site direct onto destinations such as bizjournals.com, dice.com, modernhealthcare.com, forbes.com and wsj.com. Deloitte's YTD spend of $4.4m marks a 19% increase from the $3.7m spent in the same 2019 timeframe; last year, the company allocated $5.8m toward this channel, down 13% from $6.7m in 2018.

As you can see, lower national TV spend has allowed higher digital ad spend; Deloitte tends to target corporations and governmental agencies.

Agency & martech readers - You certainly should reach out for potential work under the company's new leadership. Winmo states Deloitte works with Ketchum South (PR).