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Deloitte promotes marketing chief (Score 52)

as web solutions manager, and was promoted to principal in 2007. He also helped create Deloitte Digital, which is the company's digital marketing agency. Mager will now handle all marketing initiatives for Deloitte's consulting business. This promotion will affect the company's marketing strategy and could lead to agency reviews. 

According to Pathmatics, Deloitte earned 292.7m impressions YTD through desktop display ads (42%), Twitter ads (49%), mobile display ads (5%) and Facebook ads (4%). It placed the majority (96%) of these ads site direct onto sites such as twitter.com, marketwatch.com, observer.com, theatlantic.com and wsj.com. It placed the remainder (4%) indirectly through Google AdX+AdSense and The Trade Desk onto sites such as forbes.com, nytimes.com, yahoo.com, bizjournals.com and wsj.com. It spent approximately $2.3m on digital display ads YTD, a 28% increase from $1.8m spent in this channel during the same time period of 2021. Full-year spend fell by 48% from $5.8m in 2020 to $3m in 2021.

Magellan reports Deloitte placed close to 400 podcast ads over the last 365 days. 

Per iSpot, Deloitte spent around $8.5m on national TV ads in 2021 during programming such as "2022 Winter Olympics," "2022 Winter Paralympics," "Dateline NBC" and "Paralympic Sled Hockey Pregame Show." This is the company's only national TV investment since at least 2020. 

Sellers-- Deloitte's consulting services mostly appeal to Gen-X and millennial men. The company reaches these demographics through digital display ads. Deloitte decreased digital spend in 2021, but it has been ramping it back up so far this year. It did spend more on national TV ads in 2021 than it did on digital ads. However, I am unsure if it plans on investing in that channel on a consistent basis. It also utilizes print and local broadcast TV ads, per Kantar. Start contacting the new CMO soon for more information so that you can offer relevant ad space. 

Agency & martech readers-- To the best of my knowledge, Deloitte currently works with media buying & planning AOR MWWPR (PR). Promoted CMOs do not always review their company's agency roster, but this could still lead to reviews. I advise readers to get in touch with Mager to see if he needs any assistance.