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Fineman PR | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(415) 392-1000
Primary Address
530 Bush Street
Suite 403
San Francisco, CA 94108
USA

Fineman PR Contacts

Contacts (3)
Name Title State
Michael F. Founder & President CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 392-1000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 530 Bush Street
Suite 403
San Francisco, CA
94108
USA

Lorna B. Senior Vice President CA
Heidi W. Vice President CA

Client Relationships


Brand Service From To Media Spend
***’* *******, ***. Public Relations unknown present ****
****** ***** public relations & events 2006 present ******

See Winmo sales intelligence in action

WinmoEdge

Score 25 - Future Possibility: Foster Farms switches CEOs, taps marketing VP amid spend decreases


Organic poultry manufacturer Foster Farms (FF) selected Dan Huber as the replacement for incumbent CEO Laura Flanagan, who resigned this month to pursue other opportunities. Huber joined FF in 1996 as general manager of the Southern California sales & distribution team and has since worked his way up through a variety of positions. He most recently served as COO.

The company also just expanded its marketing team. It appointed former CMO of Tillamook Country Smoker, Tom Smallhorn, as its marketing VP (May) and promoted Amber Atkinson from manager trainee to marketing assistant (December). It is looking for a brand manager.

Although these personnel aren't as much of a harbinger as a new CMO, we may still see agency changes and agency & martech readers should reach out for work. Creative, digital and media have been at Fineman, which has been FF's PR agency since 2006. Focus pitches on differentiating FF from competitors like Tyson and Perdue.

FF mostly uses digital, social media and radio, and spend has been decreasing for a number of years. We may see upticks with the new personnel, the acquisition from Tyson, but we'll have to see. We'll keep you posted as we learn more. 

Keep in mind FF has been focused on technology, most recently having added QR codes to all of its packaging. The codes tie in with FF's deals, origin, recipes and information (DORI) platform, which is meant to help inform new customers and reward loyalty customers. It is also meant to help better target the modern shopper.

Sellers -- even though spend has been decreasing at FF, there's still dollars to secure and you should be reaching out. Since millennials and Gen-Z are the generations expanding its Livingston plant to "allow for future growth" on the West Coast. FF typically spends the most during H2.

iSpot reports FF hasn't run through national TV since $1.9M was spent in H2 2017. I doubt we will see a return to the medium anytime soon.

Adbeat reports digital display over the last 12 months totaled $42.3k and was placed primarily via Google (92%) onto sites like psiphonhealthyliving.com, seriouseats.com, littlethings.com, thekitchn.com and backyardchickens.com. This marks a decrease as ads over the last 24 months totaled $114.7k and were placed primarily via Google (88%) onto sites like psiphonhealthyliving.com, seriouseats.com, rumble.com, theslowroasteditalian.com and thekitchn.com.