Erich & Kallman | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (720) 841-4547
Erich & Kallman Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Steve E. | Co-Founder & President | CA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Eric K. | Co-Founder & Chief Creative Director | CA | ||||||||||||
| Jill G. | Chief Operating Officer | CA | ||||||||||||
| Steven E. | Founder & President | CA | ||||||||||||
| Alison M. | Director, New Business Development | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-X Media Opps: Take 5 Oil Change launches campaign (Score 53)
year.
Per iSpot, Take 5 spent $81.3k on national TV ads YTD, just 29% of the $280k spent in this channel during the same time period of 2021. It spent around $390.8k in 2021 after not allocating any budget toward this channel in 2020. This year, it aired ads during programming such as NBC Nightly News With Lester Holt, Access Hollywood, CBS Evening News With Norah O'Donnell, Wheel of Fortune and Entertainment Tonight.
According to Pathmatics, Take 5 earned 906.7m impressions YTD through Instagram ads (41%), Facebook ads (37%), desktop video ads (20%) and desktop display ads (2%). It placed the majority (98%) of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, abcactionnews.com and daily-chronicle.com. It placed the remainder (2%) indirectly through The Trade Desk onto sites such as yahoo.com, msn.com, fandom.com, cnn.com and sports.yahoo.com. It spent approximately $7.9m on digital display ads YTD, a huge jump from $2.4m spent in this channel during the same time period of 2021. Full-year spend skyrocketed from $935.6k in 2020 to $7.3m in 2021.
Sellers-- Take 5 mainly targets Gen-Xers and millennials with a male skew. The company allocates the majority of its marketing budget toward digital display ads. Furthermore, it has been aggressively ramping up digital spend for the past couple of years. The brand does utilize national TV ads just much more sparingly than digital ads. DB also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Please click here to view Take 5's locations to see where you may be able to provide local ad space. Reach out to offer last-minute ad space to see if you can score some extra campaign ad dollars.
Agency & martech readers-- Take 5 currently works with creative/media AOR Mythic. We have not seen any changes to DB's roster since it promoted Noon to CMO. Keep reaching out to see if you can pick up any of this company's business. I advise offering social media assistance for the best chance of scoring some work from DB.