Eleven, Inc. | Agency Profile, Contacts, AOR, Client Relationships
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Eleven, Inc. Contacts
|Mike M.||Chief Creative Officer & Partner||CA|
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|Courtney B.||Chief Executive Officer & Partner||CA|
|Ken K.||Chief Financial Officer & Partner||CA|
|Ted B.||Associate Partner & Creative Director||CA|
Gen-Z Opps: Electrify America launches campaign amid ad spend increase
Gen-Z; it consists of 6-, 15- and 30-second spots across digital/connected TV, online video, paid social, streaming audio, podcasts and digital display banners.
So many people have experienced reduced freedom due to the global pandemic; this campaign will be a good reminder for them that EVs can offer the same flexibility as gas-powered cars do.
Adbeat estimates EA hasn't invested in digital display since H1 2020, but since this new campaign will consist of banners, the company will return to this channel soon. Out of the roughly $3.7k allocated toward digital display from August 2018-2020, 95% ($3.5k) was spent from August 2019-2020. Most of the past year's spend went toward programmatic ads placed via Google DV360 ($2k) and Google Display Network ($1.5k). Google DV360 placed ads onto sites such as cargurus.com ($319), fool.com, autotrader.com, space.com and espn.com; Google Display Network's top site destinations included calculatorsoup.com ($892), rapidtables.com, engineeringtoolbox.com, androidpolice.com and citefast.com.
Magellan reports EA has aired 89 podcast ads within the past year
Considering the company's sharp increase in digital display ad spend and its new campaign's additional usage of digital/connected TV, online video, paid social, streaming audio and podcasts, we assume EA's primary target demographic currently consists of Gen-Z. The environmental perks of EVs tend to appeal to this generation (more here).
Agency & martech readers - We see no major signs of upcoming ad reviews for EA specifically, so prospect elsewhere for now, unless you plan on becoming involved in parent company PHD USA has handled media duties since 2016.