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Eleven, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(415) 707-1111
Primary Address
500 Sansome Street
Suite 100
San Francisco, CA 94111
USA

Eleven, Inc. Contacts

Contacts (5/23)
Name Title State
Mike M. Chief Creative Officer & Partner CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 707-1111
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 Sansome Street
Suite 100
San Francisco, CA
94111
USA

Courtney B. Chief Executive Officer & Partner CA
Ken K. Chief Financial Officer & Partner CA
Jarett H. President CA
Ted B. Associate Partner & Creative Director CA

Client Relationships


Brand Service From To Media Spend
*****, ***. creative, digital unknown present *********
**** creative 2013 present *******
********, ***. creative 2008 present ******
********** ******* ******* ****** creative 2006 present *
****** *****, ***. Creative 2020 present ********

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Opps: Electrify America launches campaign amid ad spend increase


Gen-Z; it consists of 6-, 15- and 30-second spots across digital/connected TV, online video, paid social, streaming audio, podcasts and digital display banners.

So many people have experienced reduced freedom due to the global pandemic; this campaign will be a good reminder for them that EVs can offer the same flexibility as gas-powered cars do.

Adbeat estimates EA hasn't invested in digital display since H1 2020, but since this new campaign will consist of banners, the company will return to this channel soon. Out of the roughly $3.7k allocated toward digital display from August 2018-2020, 95% ($3.5k) was spent from August 2019-2020. Most of the past year's spend went toward programmatic ads placed via Google DV360 ($2k) and Google Display Network ($1.5k). Google DV360 placed ads onto sites such as cargurus.com ($319), fool.com, autotrader.com, space.com and espn.com; Google Display Network's top site destinations included calculatorsoup.com ($892), rapidtables.com, engineeringtoolbox.com, androidpolice.com and citefast.com.

Magellan reports EA has aired 89 podcast ads within the past year

Considering the company's sharp increase in digital display ad spend and its new campaign's additional usage of digital/connected TV, online video, paid social, streaming audio and podcasts, we assume EA's primary target demographic currently consists of Gen-Z. The environmental perks of EVs tend to appeal to this generation (more here).

Agency & martech readers - We see no major signs of upcoming ad reviews for EA specifically, so prospect elsewhere for now, unless you plan on becoming involved in parent company PHD USA has handled media duties since 2016.