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Duncan Channon | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(415) 306-9296
Primary Address
114 Sansome Street
14th Floor
San Francisco, CA 94104
USA

Duncan Channon Contacts

Contacts (5/33)
Name Title State
Andy B. Chief Executive Officer & Partner CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 306-9296
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 114 Sansome Street
14th Floor
San Francisco, CA
94104
USA
Parker C. Chief Marketing Officer, Founder & Partner CA
Robert D. Chairman, Founder & President CA
Amy C. Chief Experience Officer & Partner CA
Michael L. Chief Creative Officer & Partner CA

Client Relationships

Current Past

Brand Service From To Media Spend
*** **** ****** *** Creative, Digital *
***** ****** ***** ***** Creative *
********** ******* ******* ******* Creative, Digital, Media Buying, Media Planning *
******* ********** Creative, Media Buying, Media Planning, Digital *
******* ********* Creative, Digital *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Upwork releases fresh creative for Mother's Day (Score 76)


Sales lead: Reach out to this company's DMs for more information to see if you can provide ad space.

  • Upwork is gearing up for Mother's Day with its "MotherhoodWorks" campaign.
  • The campaign's messaging focuses on showing the value that working moms can bring to the workforce. 
  • The details regarding this push are sparse, so get in touch for more information. 

Recent hires:

  • Christopher Long joined as senior product marketing director in February 2023.
  • Brian Hadley joined as growth marketing VP in July 2022.
  • Kirby Koo joined as marketing strategy & operations director in August 2022. 

Upwork's target demographic: Millennial & Gen-X women (moms)

The company will likely:

  • Ramp spend up until and during the months following Mother's Day
  • Continue shifting dollars from digital channels to national TV ads
  • Make additional agency changes (recent media AOR appointment)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Upwork spent nearly $7m on national TV ads YTD, a 37% increase from $5.1m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend skyrockted from $2.8m in 2021 to $21m in 2022.
  • Ad programming: It placed ads during programming such as NFL Football, NBA Basketball, College Basketball, SportsCenter, and CNN Newsroom. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Upwork spent approximately $2.1m on digital display ads YTD, a 12% decrease from $2.4m spent in this channel during the same time period of 2022. 
  • YTD data: 243.8m impressions via Facebook (41%), Instagram (26%), YouTube (21%), desktop display (8%), desktop video (2%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend dropped by 18% from $12.6m in 2021 to $10.3m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, ted.com, and yahoo.com. It placed 2% of these ads indirectly through Google AdX+AdSense and Display & Video 360 onto sites such as ted.com, espn.com, quora.com, cnn.com, and mail.com. 

Additional channel insights  

  • Top podcasts sponsored: NBC Nightly News with Lester Holt, NPR New Now, TED Talks Daily, Planet Money, and The NPR Politics Podcast. 

Agency analysis:

  • Opportunity: Agency appointments commonly follow one another, and Upwork named Universal McCann its media AOR last year.
    • Reach out to see if it plans on making any more changes to its roster. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.