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Duncan Channon | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(415) 306-9296
Primary Address
114 Sansome Street
14th Floor
San Francisco, CA 94104
USA

Duncan Channon Contacts

Contacts (5/32)
Name Title State
Robert D. Chairman, Founder & President CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 306-9296
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 114 Sansome Street
14th Floor
San Francisco, CA
94104
USA

Michael L. Chief Creative Officer & Partner CA
Renee P. Chief Financial Officer CA
Parker C. Chief Marketing Officer, Founder & Partner CA
Gary S. Chief Integration Officer CA

Client Relationships


Brand Service From To Media Spend
*** **** ****** *** AOR - creative, digital 2013 present *
***** ****** ***** ***** Creative 2020 present *
********** ******* ******* ******* AOR - creative, digital, media buying & planning 2014 present *
******* ********** Creative, Digital, Media Buying, Media Planning 2020 present *
********* ********** ***** AOR - creative 2012 present ********

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Snacking Opps: Ferrero hires new marketing VP amid digital display ad spend increase (Score 34)


Snacking giant Ferrero welcomed trade marketing and category management VP Michael Zacharias this month. Zacharias comes from AB InBev, where he most recently served as northeast region sales VP, spearheading the area's sales and marketing. During his nearly 20-year tenure at AB InBev, Zacharias held many other positions such as stints as trade marketing VP. We expect he will influence Ferrero's spend and strategy.

Due to the global pandemic, Ferrero had to temporarily shut down its Ontario plant, and it donated significant funds to the commission for national emergencies in Italy. Luckily for consumers stuck at home, most of Ferrero's goods are available at grocers currently offering delivery and/or pickup services.

View estimations of digital display and national TV ad spend for Ferrero's top brands, courtesy of Adbeat and iSpot, here. Note that out of the $7.7 million spent on digital display ads since May 2018, 88% ($6.8 million) was spent after May 2019. We certainly may see this increase continue.

Ferrero holds planning conversations in Q2 and buying conversations in Q1. It mostly targets millennials and Gen-Z, with some brands such as Kinder and Nutella specifically focusing on moms; since this young audience is currently consuming more media than ever, you should also consider offering paid social, podcast and/or OTT ad space. According to Kantar data, Ferrero also utilizes print (magazines), radio and local broadcast.

Agency & martech readers - You may be able to develop project-based and/or brand-specific creative, digital and/or PR work; we never heard of a conclusion to Ferrero's creative review since 2019). Some of these agencies also provide digital and social effort support.