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Digitas | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(415) 293-2001
Primary Address
350 Bush Street
18th Floor
San Francisco, CA 94104
USA

Digitas Contacts

Contacts (5/24)
Name Title State
Jennifer F. Chief Data Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 293-2001
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 350 Bush Street
18th Floor
San Francisco, CA
94104
USA

Kevin C. Associate Director, Media Technology CA
Breda M. Associate Director, Recruiting CA
Daniel C. Associate Creative Director CA
Jordan A. Associate Director, Data & Analysis CA

Client Relationships


Brand Service From To Media Spend
***** ****** Creative, Digital, Social *******
******** Creative, Digital, Social *
********* Creative, Digital, Social ****
******* *****, *** Media Planning, Media Buying, Digital ******
******* Media Buying, Media Planning ********

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: PlayStation retains media AOR (Score 66)


Sales Lead: 

  • The brand selected the agency that will soon become GroupM's EssenceMediacom.
  • Mediacom won most of PS's media business in 2016 from Omnicom's OMD and Dentsu's Carat.
  • The merger of Essence in Mediacom will become official in January 2023.
  • The brand will likely:
    • Launch a new campaign soon
    • Shift its strategy
    • Ramp up promotional material around its loyalty program
    • Return to higher ad spend
    • Conduct additional agency reviews
  • Target demographic
    • Male Gen-Z and millennials

Recent leadership shifts:

  • As I briefly mentioned, I expect PS to bolster efforts promoting its Stars loyalty program; this is in large part due to the brand's recent (December 2022) appointment of loyalty and engagement marketing head Lori Palca.

Additional spending insights:

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.