DDB San Francisco | Agency Profile, Contacts, AOR, Client Relationships
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DDB San Francisco Contacts
|Valerie B.||Chief Financial Officer||CA|
Sample of Related Brands
|Denise E.||Vice President & US Talent Attraction & Acquisition||CA|
|Ben W.||Executive Creative Director||CA|
|Sam R.||Director, Strategy||CA|
Gen-Z Media Opps: BJ's Restaurants shifting strategy amid increase in spend
BJ's Restaurants has, according to execs in its latest earnings call, expanded its guest research in order to provide a "lens" from which it will focus marketing initiatives in the future. Keep an eye out for changes in the company's marketing strategy.
So far this year, Pathmatics reports BJ's has spent roughly $2.3m on digital ads, already 35% more than the roughly $1.7m it had spent by this point last year. The company's estimated full-year spend of 2020 reached $3.2m, more than double that of $1.3m in 2019. BJ's has earned around 381.4m digital impressions YTD via Facebook (46%), Instagram (43%) and desktop display (11%) ads.
Right now, the company is primarily targeting Gen-Z, so it may make forays into additional digital spaces such as OTT and/or podcast. For now, I encourage sellers able to offer high-ROI digital strategies to reach out sooner rather than later to secure ad dollars; BJ's will likely continue investing notably in digital channels. Per Kantar data, BJ's also invests in OOH.
Agency & martech readers - Nothing leads me to believe this company will seek new agency partners anytime soon. DDB San Francisco provides creative and social assistance.