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DDB San Francisco | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(415) 732-3600
Primary Address
600 California Street
Seventh Floor
San Francisco, CA 94108

DDB San Francisco Contacts

Contacts (5/6)
Name Title State
Valerie B. Chief Financial Officer CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (415) 732-3600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 California Street
Seventh Floor
San Francisco, CA

John M. President CA
Denise E. Vice President & US Talent Attraction & Acquisition CA
Ben W. Executive Creative Director CA
Sam R. Director, Strategy CA

Client Relationships

Brand Service From To Media Spend
**'* ***********, ***. Creative, Social 2016 present ******
******* Creative 2019 present *******
********, ***. Creative 2015 present *******
*********** ** *** ********* AOR - creative unknown present *****
************ Creative 2018 present *

See Winmo sales intelligence in action


Gen-Z Opps: BJ's Restaurants increased digital ad spend significantly in 2020

In the Q4 2020 earnings call held by execs at BJ's Restaurants, they revealed that the company focused on engaging guests with unique loyalty and marketing efforts in the past quarter. BJ's customers remained "very loyal" to BJ's food, drinks, hospitality and fun family times despite the global pandemic. The company relies heavily on social and email marketing, especially to promote its loyalty program.

Though it has reopened dining areas in a few areas, BJ's is largely relying on delivery and takeout due to the global pandemic. The company has also experienced a surge in digital orders. Over 25% of its dine-in checks are reportedly now paid via its mobile pay service, and more than 80% of its off-premise orders are placed via digital channels; and over 80% of its curbside orders now use its digital check-in that alerts employees to customers' arrivals.

In CA, BJ's is also testing a virtual Slo Roast brand, specifically in 13 restaurants in this area. This delivery-only concept has a focus menu featuring the company's slow-roast and other protein-centric products. If this local effort does well, BJ's will likely expand and advertise it nationwide.

Finally, as you can see in the video above, the company is promoting its beer club.

In 2020, Pathmatics reports that BJ's allocated roughly $3.2m toward digital ads, more than double the roughly $1.3m allocated in 2019. The company earned around 475.1m digital impressions last year through usage of Facebook (63%), Instagram (28%), desktop display (6%) and desktop video (2%) ads. 

Since BJ's YOY digital ad spend actually rose significantly last year despite COVID-19, I expect its upward momentum to continue throughout 2021. The company's reliance on Facebook and Instagram advertising reveals a notable target demographic skew toward Gen-Z. To reach this audience, I expect BJ's to expand into digital channels such as podcast and/or OTT. According to Kantar data, the restaurant chain also invests in OOH, radio and local media but hasn't utilized print since 2018. It holds planning conversations in Q1 and buying conversations in Q4.

Agency & martech readers - Focus your attention elsewhere for the time being; I see no major reason for BJ's to seek new agency partners soon. DDB San Francisco.