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DDB San Francisco | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(415) 732-3600
Primary Address
600 California Street
Seventh Floor
San Francisco, CA 94108
USA

DDB San Francisco Contacts

Contacts (5/6)
Name Title State
Valerie B. Chief Financial Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 732-3600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 California Street
Seventh Floor
San Francisco, CA
94108
USA

John M. President CA
Denise E. Vice President & US Talent Attraction & Acquisition CA
Ben W. Executive Creative Director CA
Sam R. Director, Strategy CA

Client Relationships


Brand Service From To Media Spend
**'* ***********, ***. Creative, Social 2016 present ******
******* Creative 2019 present *******
********, ***. Creative 2015 present *******
*** ** Creative 2022 present *
*********** ** *** ********* AOR - creative unknown present *****

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Media Opps: BJ's Restaurants shifting strategy amid increase in spend


BJ's Restaurants has, according to execs in its latest earnings call, expanded its guest research in order to provide a "lens" from which it will focus marketing initiatives in the future. Keep an eye out for changes in the company's marketing strategy.

So far this year, Pathmatics reports BJ's has spent roughly $2.3m on digital ads, already 35% more than the roughly $1.7m it had spent by this point last year. The company's estimated full-year spend of 2020 reached $3.2m, more than double that of $1.3m in 2019. BJ's has earned around 381.4m digital impressions YTD via Facebook (46%), Instagram (43%) and desktop display (11%) ads.

Right now, the company is primarily targeting Gen-Z, so it may make forays into additional digital spaces such as OTT and/or podcast. For now, I encourage sellers able to offer high-ROI digital strategies to reach out sooner rather than later to secure ad dollars; BJ's will likely continue investing notably in digital channels. Per Kantar data, BJ's also invests in OOH. 

Agency & martech readers - Nothing leads me to believe this company will seek new agency partners anytime soon. DDB San Francisco provides creative and social assistance.