Cutwater | Agency Profile, Contacts, AOR, Client Relationships
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- (415) 341-9100
|Chuck M.||Founder & Executive Creative Officer||CA|
Sample of Related Brands
|Christian H.||President & Principal||CA|
|Andy N.||Chief Financial Officer||CA|
|Lizzy R.||Head, Media||CA|
|Sarah O.||Director, Marketing & Business Development||CA|
Campaign Imminent: Discover Boating assigns media, creative duties to new AOR
The Discover Boating (DB). The agency will focus on leading this brand's brand platform and consumer campaign; sellers should get in touch sooner rather than later to secure last-minute ad dollars for this upcoming initiative.
So far this year, Pathmatics reports the NMMA has only spent roughly $2.2k on digital ads, a severe drop from the roughly $43.3k it spent within the same 2020 timeframe. The organization's estimated full-year 2020 spend of $109.1k was down significantly from that of $792.6k in 2019. The NMMA has earned around 479.3k digital impressions YTD via desktop display (48%), Facebook (45%) and mobile display (7%) ads.
Of course, with a new full-service AOR, the NMMA's spend should pick back up this year, especially in support of the DB brand. I expect this brand also advertises heavily ahead of its annual boat shows. The NMMA has a strongly male-oriented target demographic and especially targets higher household income (HHI) men.
Agency & martech readers - Unless you can offer PR services, I'd say your chances of securing work here are low at the moment.