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Cutwater | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(415) 341-9100
Primary Address
950 Battery Street
Fourth Floor
San Francisco, CA 94111

Cutwater Contacts

Contacts (5)
Name Title State
Christian H. President & Principal CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (415) 341-9100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 950 Battery Street
Fourth Floor
San Francisco, CA

Chuck M. Founder & Chief Creative Officer CA
Pip B. Head of Communications Strategy and Media CA
Lizzy R. Media Director CA
Mackenzie D. Media Planner CA

Client Relationships

Brand Service From To Media Spend
***** *************, ***. creative 2013 present ******
**** **** Creative, Media Buying, Media Planning 2018 present *
******** ******* Creative, Media Buying, Media Planning 2021 present *
******, ***. Creative, Media Buying, Media Planning 2016 present *
****'* ****** & ***, ***. AOR - creative 2015 present *****

See Winmo sales intelligence in action


Millennial, Gen-Z Media Opps: Russell Stover launches first major ad campaign in 20+ years

January. The campaign will hopefully refresh the brand amid sales struggles due to health-oriented consumers; it marks RS's first major creative campaign in over 20 years. Titled "Make Happy," the campaign has rolled out across TV, digital and social media. It's dropped just in time for the holidays, but a RS spokesperson said it aims to promote chocolates as everyday gifts.

In February, RS hired new brand and business model development VP Kim Yates, previously the marketing VP at VF Corporation. Since she will likely review the brand's marketing strategy, we may see continued spend increases.

Since the spot debuted on Sept 30, iSpot reports that RS has spent $1 million, targeting various younger, nostalgic audiences (see targeting right). This is the first time the brand has allocated budget towards this channel since 2014, so we should see continued spend throughout the holiday season and Valentine's Day, when people are likelier to buy chocolates as gifts.

During the past 12 months, Adbeat reports that RS has spent $15,500 on digital display ads placed primarily programmatically via Google ($15,200) on sites such as ($7,600),, and This total marks a -88% decline from the $124,600 spent within the 12 months prior (Sept 2017-2018), but we should see an uptick in spend with this new campaign. Considering this drop, RS seems to be shifting dollars towards TV instead.

Global milk chocolate sales are expected to grow 6.2% by 2026, per CandyUSA.

Competing brand Godiva recently launched a campaign similarly geared towards everyday chocolate gifts, so sellers will want to differentiate RS and, considering its desire to modernize, put it in front of millennials and Gen-Z. The brand tends to target gift-giving men.

Agency & martech readers - RS's work is tied up with Cutwater, so prospect elsewhere for now. It handles media in-house.