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Collectively, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: social media

Main Telephone
(415) 908-1050
Primary Address
158 11th Street
San Francisco, CA 94103
USA

Collectively, Inc. Contacts

Contacts (4)
Name Title State
Ryan S. Founder & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 908-1050
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 158 11th Street

San Francisco, CA
94103
USA
Alexa T. Co-Founder & Chief Operating Officer CA
Michelle R. Vice President, Account Management CA
Chandra M. Senior Producer, Influencer Marketing CA

Client Relationships

Current Past

Brand Service From To Media Spend
******** ********* Social, Creative, Digital, Media Buying, Media Planning *
**, ***. Social *
****** ***** Digital, Media Buying, Media Planning, Social, Creative *
******* Social, Creative, Digital, Media Buying, Media Planning *
******** ********* Social, Creative, Digital, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: Zappos loses CMO amid significant spend increase (Score 40)


Sales Lead: 

  • Zappos hasn't disclosed details about McCormick's departure or plans for the future, but we will keep you updated as we learn more.
  • The company will likely:
    • Need additional marketing assistance in her absence
    • Shift strategy
    • Continue increasing spend
    • Conduct agency reviews
  • Target demographic: 
    • Gen-Z and millennials

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Zappos has spent approximately $2.6m on digital ads YTD, almost double the approximately $1.4m spent by this point in 2022.
    • YTD data: So far this year, the company has earned ~343.8m digital impressions via Facebook (72%), Instagram (17%), YouTube (10%), desktop display (1%), and mobile display (1%) ads.
    • Last year: Zappos spent roughly $4.3m on this channel in 2022, again almost double the roughly $2.5m spent in 2021.
  • Additional channel insights  
    • The company utilizes Google Ads and search marketing along with OOH, local broadcast, print, radio, digital, Facebook, Instagram, TikTok, and online video (via Youtube.com, Youtube IOS, and Youtube Android) ads.

Additional agency insights:

Insight Sources: Digital spend insights estimated by.