Back to All Agencies
Barrett Hofherr | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising agency
- Main Telephone
- (415) 986-2960
Primary Address
250 Sutter Street
Suite 200
San Francisco,
CA
94108
USA
Barrett Hofherr Contacts
Contacts (5/17)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matt H. | Partner, Chief Strategic & Momentum Officer | CA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Molly W. | Partner & Head, People | CA | ||||||||||||
| Conor D. | Head, Broadcast Production & Associate Partner | CA | ||||||||||||
| Kevin A. | Associate Strategy Director | CA | ||||||||||||
| Melissa M. | Director, Creative | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: Sutter Health taps top marketer (Score 63)
Sales Lead: Effective February 2022, Jennifer Bollinger is the SVP, chief consumer officer, and chief brand officer at
- Bollinger was previously the SVP and chief consumer officer at Ochsner Health.
- At Sutter, she will focus on leading the company's brand strategy, improving its brand, growing its digital connection and engagement, and enhancing its customer experience.
- Her responsibilities include spearheading Bollinger's marketing, communications, and patient experience teams.
- The company will likely:
- Return to heavier spend
- Seek new agency partners
- Target demographic:
- Millennials and Gen-X
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, Sutter spent approximately $1.8m on digital ads, 31% less than the approximately $2.6m spent in 2021.
- 2022 data: The company earned around 216.1m digital impressions last year via Facebook (92%), desktop display (4%), mobile display (3%), and Instagram (1%) ads.
- Additional channel insights
- Sutter utilizes Google Ads, OOH, radio, print, and local broadcast.
Additional agency insights:
- Opportunity: Bollinger's hire may spark an agency review, so get on her radar soon.
- An advantage will likely go to those with health and pharmaceutical experience.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .