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Argonaut, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(415) 633-8200
Primary Address
1268 Sutter Street
San Francisco, CA 94109
USA

Argonaut, Inc. Contacts

Contacts (5/10)
Name Title State
Katie M. Chief Growth Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 633-8200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1268 Sutter Street

San Francisco, CA
94109
USA

Tristan B. Head, Brand Management CA
Earl L. Associate Creative Director CA
Karolina E. Art Director CA
Brianna D. Design Director CA

Client Relationships


Brand Service From To Media Spend
********** ***** ***** Creative *
****** **** Creative *
******* Creative ********
*******, ***. Creative *
*********'* ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

B2B Opps: Dropbox taps new media AOR, significantly increases digital spend (Score 50)


Sales Lead: 

  • This appointment replaces incumbent media AOR Mediahub, which won the ~$1b account in 2018 and did not defend it.
  • The company will likely:
    • ​​​​​​​Launch a campaign soon
    • Keep increasing digital spend
    • Conduct additional agency reviews
  • Target demographic
    • ​​​​​​​Businesses in need of storage, file synchronization, and client software services

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • Recent spend: Dropbox hasn't utilized national TV since 2020, when it allocated around $3k toward this channel.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, the company has spent roughly $11.2m on digital ads, 44% more than the roughly $7.8m spent in all of 2021.
    • YTD data: Dropbox has earned ~1.1b digital impressions YTD via desktop video/YouTube (43%), Facebook (39%), mobile video (9%), Twitter (6%), Instagram (2%), and desktop display (1%) ads.
    • Last year: In 2021, the company spent approximately $7.8m on this channel, 77% more than the approximately $4.4m spent in 2020.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Pathmatics.