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Apollo Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: media agency

Main Telephone
(415) 307-7350
Primary Address
650 California Street
San Francisco, CA 94108
USA

Apollo Partners Contacts

Contacts (4)
Name Title State
Eric P. Founder & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 307-7350
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 650 California Street

San Francisco, CA
94108
USA
Arthi V. Head, Analytics CA
Harry D. Media Supervisor CA
Alison M. Managing Director CA

Client Relationships

Current Past

Brand Service From To Media Spend
***** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

MailChimp sponsors the NFL amid massive spend increases (Score 63)


Sales lead: Reach out to score extra ad dollars or if you can offer sponsorship assistance

  • MailChimp is now the official email marketing and automation sponsor of the NFL. 
  • The partnership includes co-branded event logos, press backdrops, custom in-game segments, and promotional material. 
  • NFL players will also be featured on MailChimp's social media and on traditional channels. 
  • We told you about MailChimp's new CEO in August. 

Recent hires: 

  • Brian Cooke joined as growth & performance marketing VP in July 2022.
  • Edgar Iskandar joined as marketing strategy & operations director in February 2022.
  • Ryan Tuosto joined as marketing director in March 2022. 

MailChimp's target demographic: Entrepreneurs

The company will likely:

  • Continue ramping up ad spend 
  • Increase promotional activity
  • Seek additional sponsorship opportunities

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: MailChimp spent close to $21m on national TV ads YTD. 
  • Last year: Full-year spend equaled $3.9m in 2021.
    • It did not allocate any budget toward this channel in 2020. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, The Golden Girls, America's Newsroom, MLB Baseball, and Friends. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: MailChimp spent nearly $21.5m on digital display ads YTD. 
  • YTD data: 2.5b impressions via desktop video (52%), Twitter (25%), Facebook (11%), desktop display (9%), Instagram (3%), mobile display (1%), and mobile video (1%). 
  • Last year: Full-year spend jumped from $7.5m in 2020 to $19.8m in 2021. 
  • Ad location: It placed 93% of these ads directly onto sites such as youtube.com, twitter.com, facebook.com, theguardian.com, and instagram.com. It placed 7% of these ads through multiple indirect channels onto sites such as yahoo.com, ebay.com, espn.com, fandom.com, and theguardian.com. 

Additional channel insights  

  • MailChimp also utilizes OOH and local broadcast.

Agency analysis:

  • Opportunity: Reach out to offer sponsorship, creative, PR, digital, & social media assistance. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.