antonio & paris | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising & digital
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antonio & paris Contacts
|Paris H.||Co-Founder & Chief Creative Officer||CA|
Sample of Related Brands
|Antonio B.||Co-Founder & Chief Strategic Officer||CA|
NorthShore picks up digital shop as it increases digital spend (Score 57)
NorthShore hired John Eckroth as digital marketing and innovation VP in August 2021. He most bring healthcare marketing experience from his time as digital experience and strategy director of Blue Cross Blue Shield Association. NorthShore is clearly committed to digital marketing going forward, so reach out if you can provide ad space.
According to Pathmatics, NorthShore earned 243.1m impressions YTD through Facebook ads (90%), Twitter ads (4%), Instagram ads (4%), desktop display ads (2%) and desktop video ads (1%). It placed the majority (98%) of these ads site direct onto sites such as facebook.com, twitter.com, instagram.com, youtube.com and medicinenet.com. It placed the remainder (2%) indirectly through The Trade Desk and Google AdX+AdSense onto sites such as yahoo.com, quizlet.com, nhl.com, chicagomag.com and finance.yahoo.com. It spent around $2m on digital display ads YTD, a big jump from $679k spent in this channel during the same time period of 2020. Full--year spend increased 65% from $847.1k in 2019 to $1.4m in 2020.
Magellan estimates NorthShore placed six podcast ads over the last year.
Sellers-- NorthShore likely has a broad target audience. It allocates the majority of its dollars towards digital display ads, and it placed most of these directly onto social media sites such as Facebook. The company has been aggressively ramping up digital spend four the last couple of years, and considering it just picked up a digital marketing agency, this trend should only continue. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should contact NorthShore to offer ad space.
Agency & martech readers-- NorthShore has worked with multiple agencies on creative in the past such as Kelly, Scott & Madison on media. Our researchers are working on confirming if NorthShore still works with these shops. I advise readers to reach out to this company because agency appointments commonly follow one another.