Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, public affairs, full service
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|Scott A.||Owner, Chief Executive Officer & President||CA|
Sample of Related Brands
|Marcus G.||Senior Vice President & Group Head, Automotive Specialty||CA|
|Meghan C.||General Manager,San Francisco||CA|
|Karyn B.||Managing Director, Strategic Growth & Operations||CA|
B2B Media Opps: Dropbox CMO discusses plans post-IPO
Following Cheddar to discuss marketing plans going forward. Most importantly, they want to convert their free users (I guess I'm part of the problem) into paying customers. They will do this by building new products and highlighting some of Dropbox's less known about features.
And, don't forget marketing spend should be increasing regardless since they know have an extra $756 million to spend. So, sellers with high ROI engagement among business decision makers (male skew) should be able to secure revenue.
Full 2017 spend was $3.6 million, also on male oriented shows (see show targeting right).
Pathmatics reports a YTD digital spend of $2.6 million. Full 2017 spend was $1.8 million. Ads are primarily placed direct, and top ad destinations include youtube.com, slate.com, fastcompany.com, ondemandkorea.com and genius.com.
Winmo lists their agencies as Starcom (media).