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B2B Media Opps: Ooma launches newest campaign

Ooma recently dropped a new campaign that shows small business owners how their business tech can be a source of calm instead of stress. The campaign was created by agency SOS and produced by Little Moving Pictures. Sellers should contact soon to secure last-minute ad dollars.

The company's team has also been growing; for example, Ooma appointed Mike Butts as product marketing in April 2022.

So far this year, Pathmatics reports the company has spent roughly $75.3k on digital ads, down 24% from the roughly $98.6k it spent within the same 2021 timeframe. Ooma ended up spending roughly $363.1k on digital ads last year, down 9% from the roughly $398.7k it spent in 2020. The company has earned around 9.4m digital impressions YTD via Facebook (43%), YouTube (32%), desktop display (22%) and mobile display (4%) ads.

Ooma does tend to target consumers, but this newest work is more focused on small business decision makers. Thus, sellers able to offer high-ROI B2B strategies will have an upper hand securing ad dollars. Hopefully spend will pick back up in support of this new campaign.

Agency & martech readers - I see no glaring signs right now of imminent agency reviews, but you may have a shot at future project-based work. Along with SOS, Ooma's roster includes creative, media and digital AOR Hub Strategy & Communication (creative).