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Vitro Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(619) 234-0408
Primary Address
2305 Historic Decatur Road
Suite 205
San Diego, CA 92106
USA

Vitro Agency Contacts

Contacts (5/15)
Name Title State
John V. Principal & Executive Creative Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (619) 234-0408
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2305 Historic Decatur Road
Suite 205
San Diego, CA
92106
USA

Tom S. Principal CA
Jake C. Executive Creative Director CA
Joel G. Creative Director CA
Kelly L. Associate Media Director CA

Client Relationships


Brand Service From To Media Spend
****** ********** *********** Media Planning unknown present *******
******* ****** *******, ***. Creative, Digital 2016 present *****
** ***** **** Creative 2016 present *****
***** print 2005 present *****
**** **** *.*.*. **. Creative, Media Planning 2012 present *******

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Digital Opps: El Pollo Loco taps media AOR amid digital spend increase (Score 42)


be responsible for media buying and planning for TV, radio, print, OH, search, social, streaming audio and digital channels. This shift replaces incumbent since 2016 Harmelin Media. 

According to Pathmatics, the chain spent around $4.7m on digital display ads over the last 365 days, an exponential increase from the $240.8k it spent in this channel the 365 days prior. It placed 91% of these ads site direct onto sites such as yourdailydish.com, cbs.com, mercurynews.com, flavorwire.com and tmz.com. It placed 9% of these ads through Google AdX and AdSense onto sites such as neogaf.com, stack.com, latimes.com, washingtonpost.com and icepop.com. Out of the total digital spend it allocated about $4.2m towards social media channels such as Facebook ($2.4m) and Instagram ($1.8m). 

Sellers-- The company has shifted its marketing strategy to focus on digital channels; therefore, sellers that can provide online ad space will probably have the most success. Keep in mind it mainly targets millennials and Gen-Zers. El Pollo Loco also invests in local marketing methods such as OOH ads, per Kantar. Use the chain's store locator here to capitalize on local ad opportunities. 

Agency & martech readers-- Agency hires commonly follow one another, so reach out soon to be top-of-mind. Vitro Agency is currently the creative AOR.