Taylor & Pond Interactive | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive specialty
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- (619) 297-3742
Taylor & Pond Interactive Contacts
Sample of Related Brands
|Jacquie J.||Vice President, Business Development||CA|
|Matt T.||Head, Video Production||CA|
|Katelyn W.||Digital Account Manager||CA|
|Samantha C.||Graphic Designer||CA|
Gen-Z Female Opps: Lip Smacker seeks new marketing leader (Score 37)
Lip Smacker brand; since this person will report to Markwins's global beauty brands president, they will fill Lip Smacker's top marketing role. The selected marketer will work with key brand partners and especially focus on e-Commerce business. Additionally, they will develop holiday programs for Markwins Beauty Collections for "all" (unspecified) channels; this signals that the brand's spend will spike in Q4.
Current brand partners include Disney, Coca-Cola, Mars Candy, Dr Pepper and Crayola. Upcoming media will likely support the recent (Nov) launch of Lip Smacker's BFF (Best Flavor Forever) subscription program.
According to Adbeat, Lip Smacker has pretty low digital display ad spend; it spent roughly $14 on Jun 15, 2019 and roughly $9 on Nov 15, 2018; adverts were placed programmatically via Google Search Partners on target.com and sears.com. Despite this drop, the brand will likely return to this channel under new marketing leadership.
Kantar indicates that Lip Smacker also utilizes print; it tends to target young (Gen-Z and teenaged) female consumers.
Agency & martech reader - This new DM may well review the brand's agency relationships; reach out to be top-of-mind when they join. Your competition will include digital AOR Taylor & Pond.