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Talon Outdoor | Agency Profile, Contacts, AOR, Client Relationships
Service: out-of-home
- Main Telephone
- (619) 795-7237
Primary Address
125 14th Street
San Diego,
CA
92101
USA
Talon Outdoor Contacts
Contacts (4)
Name | Title | State | ||||||||||||
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Tawnie M. | Director, Client Services | CA | ||||||||||||
Sample of Related Brands
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Krista H. | Director, Channel Strategist | CA | ||||||||||||
Alexis R. | Senior Manager, Account Services | CA | ||||||||||||
Kelly A. | Manager, Client | CA |
WinmoEdge
OOH Campaign Imminent: Krystal taps OOH media agency partner, surpasses FY 2021 digital spend (Score 60)
- The agency's static and digital billboard combination will span digital bulletins, posters, transit shelters, gas station video networks (GSTV), and others.
- Per CMO Casey Terrell, refocusing Krystal's OOH investments is a key player in its omni-channel strategy focused on driving awareness, engagement, and conversion.
- We suggested a review would likely follow Krystal's recent leadership shifts.
- The company will likely:
- Launch an OOH campaign soon
- Continue increasing ad spend
- Continue working to retain brand relevancy among relatively younger audiences
- Continue shifting its marketing strategy
- Pursue influencer partnerships
- Make additional roster shifts
- Target demographic:
- Gen-Z and millennial men
- A recent OAAA survey revealed that around 43% of US adults notice OOH ads more than they did pre-Covid. Out of these adults, around 63% of Gen-Z did the same; and so did 59% of millennials.
- This means that the ramped-up OOH efforts will appeal to Krystal's target demographic.
- Gen-Z and millennial men
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, Krystal has spent roughly $3.6m on digital ads, 9% more than the roughly $3.3m spent in all of 2021.
- YTD data: The fast-food chain has earned ~306.3m digital impressions YTD, 62% via desktop video/YouTube ads, 27% via Facebook ads, and 11% via Instagram ads.
- Last year: In 2021, Krystal spent approximately $3.3m on this channel, more than double the approximately $1.3m spent in 2020.
- Additional channel insights
- Along with OOH, the company utilizes local broadcast.
- Krystal features non-sports influencers such as social media influencer Brittany Renner in ads such as the video above.
Additional agency insights:
- Opportunity: Contact sooner rather than later, if you haven't yet done so, to be top-of-mind following the recent hires of creative director Ajona Camile (here).
- An advantage may go to those able to offer media planning and/or digital analytics services since Krystal doesn't seem to currently outsource these duties.
- An advantage will also go to those with quick-service restaurant experience.
- Current agency roster:
- Talon: OOH AOR
- : PR AOR
- : Media buying AOR
- : Creative AOR
Insight Sources: Digital spend insights estimated by Kantar.