Initiative | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (858) 677-2700
Initiative Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Christina C. | Associate Director, Media Operations | CA | ||||||||||||
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| Hunter C. | Digital Partnerships Manager | CA | ||||||||||||
| Sheridan B. | Assistant Planner, Digital | CA | ||||||||||||
| Jasmin D. | Manager, Media Communications Design | CA | ||||||||||||
| Christina H. | Vice President & Account Director- Planning | CA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******* ******** ******* | Media Buying, Media Planning | **** | ||
| ****** ****** | Media Buying, Media Planning | ******* | ||
| ***** ****** ********** | Media Planning, Media Buying | ******** | ||
| *****-**** | Media Buying, Media Planning | ******* | ||
| *** ***** *********** | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-X Opps: Valvoline announces new global creative AOR (Score 26)
Following a review led by Roth Ryan Harris, it is unsure exactly when the agency's first creative work will debut; the best bet is a campaign will launch in H1 2022.
According to Pathmatics, Valvoline earned 366.8m impressions YTD through Facebook ads (52%), desktop video ads (24%), mobile display ads (9%), Instagram ads (9%) and desktop display ads (6%). It placed the majority (94%) of these ads site direct onto sites such as facebook.com, youtube.com, instagram.com, retailmenot.com and yahoo.com. It placed the remainder (6%) through a variety of indirect channels onto sites such as retailmenot.com, nesn.com, yahoo.com, reddit.com and nextdoor.com. It spent around $3.5m on digital display ads YTD, just 29% of the $12m spent in this channel during the same time period of 2020. Full-year spend jumped from $8m in 2019 to $12.3m in 2020.
Magellan reports Valvoline placed about 45 podcast ads over the last year.
Per iSpot, Valvoline spent around $21.7k on national TV ads YTD during "ARCA Racing Series." Full-year spend drastically fell from $5.8m in 2019 to $35.1k in 2020.
Sellers-- I believe Valvoline mainly targets Gen-X and millennial men. It currently allocates most of its ad dollars towards digital display ads. After ramping digital spend up in 2020, it has cut it drastically this year. Valvoline is traditionally a big national TV spender, but it has all but cut spend in the channel. It also invests in OOH, print and local broadcast TV ads, per Kantar. You can use Valvoline's location finder here, to see if you can offer local ad space. Sellers should contact this company to see what types of ad space you may be able to provide.
Agency & martech readers-- Agency reviews are known to follow one another, so start reaching out to Valvoline to see if you can pick up any of its business. I believe the only other agency Valvoline works with is media buying and planning AOR Initiative.