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Havas Formula | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations

Main Telephone
(619) 234-0345
Primary Address
1215 Cushman Avenue
San Diego, CA 92110

Havas Formula Contacts

Contacts (5/9)
Name Title State
Emily P. President - West CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (619) 234-0345
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1215 Cushman Avenue

San Diego, CA

Tara R. President CA
Alexis M. Chief Financial Officer CA
Abed A. Chief Executive Officer CA
Shelby H. Associate Director CA

Client Relationships

Brand Service From To Media Spend
***** *** Public Relations *****
****** **** ***** ***** *******, *** Public Relations *****
***** ********* Public Relations *
*** Public Relations ******
***** ******* Public Relations, Social *******

See Winmo sales intelligence in action


BFY Campaign Imminent: Panda Express launches new meatless orange chicken option

News: recently jumped on the meatless bandwagon; it just launched Beyond the Original Orange Chicken.

  • The product, a result of a partnership with Beyond Meat, had successful regional launches in 2021. Now, more than 2.3k US locations will sell them for a limited time.
  • The company is likely to:
    • Continue investing in ways to connect with better-for-you (BFY) and diet-restricted consumers
    • Continue increasing spend
  • Target demographic: Gen-Z and millennials

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Panda has spent roughly $3.4m on national TV commercials YTD, 62% more than the roughly $2.1m spent by this point last year.
    • Last year: In 2021, the restaurant chain ended up spending around $2.1m on this channel after having spent nearly double, $4m, in 2020.
    • 2022 ad programming: Panda's 2022 commercials have targeted millennials watching shows such as Friends, Forensic Files, The Office, NBA Basketball, and Law & Order: Special Victims Unit.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, the company has allocated approximately $3.2m toward digital ads, already 45% more than the approximately $2.2m allocated in all of 2021.
    • YTD data: Panda has earned ~435.9m digital impressions YTD via Facebook (58%), Instagram (36%), desktop display (4%), desktop video (2%), and mobile display (1%) ads.
    • Last year: The company's estimated full-year 2021 spend ($2.2m) decreased 39% from that of $3.6m in 2020.
  • Additional channel insights  
    • The company also utilizes OOH, print (newspapers), and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.