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Havas Formula | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
(619) 234-0345
Primary Address
1215 Cushman Avenue
San Diego, CA 92110
USA

Havas Formula Contacts

Contacts (5/8)
Name Title State
Emily P. President, West & Chief Marketing Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (619) 234-0345
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1215 Cushman Avenue

San Diego, CA
92110
USA

Alexis M. Chief Financial Officer CA
Abed A. Chief Executive Officer CA
Shelby H. Associate Director CA
Donovan R. Vice President- Havas Trust CA

Client Relationships


Brand Service From To Media Spend
***** *** Public Relations *
*** ***** ******* Public Relations *
***** ********* Public Relations *
*** Public Relations *
***** ******* Public Relations, Social *

See Winmo sales intelligence in action

WinmoEdge

Jaguar Land Rover taps global media AOR (Score 53)


Sales lead: Get in touch now to see if this company needs any more agency assistance. 

  • Hearts & Science global media AOR in February 2023. 
  • This replaces incumbent media AOR Dentsu.
  • The agency will handle media strategy, buying, and planning.
    • This includes traditional, digital, and social channels. 
  • We predicted agency reviews when we told you about JLR's new CMO last October

JLR's target demographic: Affluent male millennials & Gen-Xers

The company will likely:

  • Review other agency relationships/hire additional assistant
  • Revise media strategy

Land Rover:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2022 spend: Land Rover spent nearly $19.5m on national TV ads in 2022. 
    • 2020-2021: Full-year spend fell by 42% from $44.4m in 2020 to $25.7m in 2021. 
    • 2022 ad programming: It placed ads during programming such as NFL Football, College Basketball, 2022 NFL Draft, 2022 Billboard Music Awards, and Law & Order
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2022 spend: Land Rover spent around $3.5m on digital display ads in 2022. 
    • 2022 data: 430.9m impressions via Instagram (42%), Facebook (27%), desktop display (17%), (19%), desktop video (8%), mobile video (3%), and mobile display (3%). 
    • 2020-2021 spend: Full-year spend increased by 12% from $5m in 2020 to $5.6m in 2021. 
    • Ad location: It placed 93% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, outsideonline.com, and caranddriver.com. It placed 7% of these ads through multiple indirect channels onto sites such as forbes.com, yahoo.com, edmunds.com, yogajournal.com, and outsideonline.com. 
  • Additional channel insights  
    • It also utilizes local broadcast. 

Jaguar:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2022 spend:: Jaguar spent about $1m on national TV ads in 2022. 
    • 2020-2021 spend: Full-year spend plummeted from $11.1m in 2020 to $3.6m in 2021. 
    • 2022 ad programming: It placed ads during programming such as Law & Order: Special Victims Unit, 2022 Wimbledon Championships, Shark Tank, Dateline: Secrets Uncovered, and PGA Tour Golf
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2022 spend: Jaguar spent approximately $1m on digital display ads in 2022. 
    • 2022 data: 139.6m impressions YTD through Instagram (62%), Facebook (26%), Twitter (9%), desktop display (2%), and mobile display (2%).  
    • 2020-2021: Full-year spend equaled $1.3m in 2020 and $1.1m in 2021. 
    • Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, twitter.com, caranddriver.com, and tennis.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as edmunds.com and autotrader.co.uk. 
  • Additional channel insights  
    • It also invests in local broadcast. 

Agency analysis:

  • Opportunity: Agency reviews tend to follow one another, so reach out for more information.
  • Current roster: 

Land Rover Insight Sources: Broadcast insights estimated by Vivvix.

Jaguar Insight Sources: Broadcast insights estimated by Vivvix.