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Havas Formula Contacts
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Emily P. | President - West | CA | ||||||||||||
Sample of Related Brands
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Tara R. | President | CA | ||||||||||||
Alexis M. | Chief Financial Officer | CA | ||||||||||||
Abed A. | Chief Executive Officer | CA | ||||||||||||
Shelby H. | Associate Director | CA |
WinmoEdge
BFY Campaign Imminent: Panda Express launches new meatless orange chicken option
News: recently jumped on the meatless bandwagon; it just launched Beyond the Original Orange Chicken.
- The product, a result of a partnership with Beyond Meat, had successful regional launches in 2021. Now, more than 2.3k US locations will sell them for a limited time.
- The company is likely to:
- Continue investing in ways to connect with better-for-you (BFY) and diet-restricted consumers
- Continue increasing spend
- Target demographic: Gen-Z and millennials
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Panda has spent roughly $3.4m on national TV commercials YTD, 62% more than the roughly $2.1m spent by this point last year.
- Last year: In 2021, the restaurant chain ended up spending around $2.1m on this channel after having spent nearly double, $4m, in 2020.
- 2022 ad programming: Panda's 2022 commercials have targeted millennials watching shows such as Friends, Forensic Files, The Office, NBA Basketball, and Law & Order: Special Victims Unit.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, the company has allocated approximately $3.2m toward digital ads, already 45% more than the approximately $2.2m allocated in all of 2021.
- YTD data: Panda has earned ~435.9m digital impressions YTD via Facebook (58%), Instagram (36%), desktop display (4%), desktop video (2%), and mobile display (1%) ads.
- Last year: The company's estimated full-year 2021 spend ($2.2m) decreased 39% from that of $3.6m in 2020.
- Additional channel insights
- The company also utilizes OOH, print (newspapers), and local broadcast.
Additional agency insights:
- Opportunity: Panda doesn't currently show major signs of upcoming agency reviews; click here to view more immediate opportunities.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Kantar.