community.
Havas Formula | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (619) 234-0345
Havas Formula Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Alexis M. | Chief Financial Officer | CA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Emily P. | President - West | CA | ||||||||||||
| Tara R. | Senior Vice President, Chicago | CA | ||||||||||||
| Ditas M. | Senior Vice President, Consumer West | CA | ||||||||||||
| Donovan R. | Vice President, Crisis Communications | CA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ***** *** | Public Relations | 2022 | present | ******* |
| ******’ | Public Relations | 2014 | present | ******** |
| ****** **** ***** ***** *******, *** | Public Relations | 2016 | present | ****** |
| ****** ******* ************* | Public Relations | unknown | present | * |
| ***** ********* | Public Relations | 2022 | present | * |
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-Z Opps: Dunkin' hires US CMO amid spend increases (Score 67)
Cola's tea portfolio. He will report to president Scott Murphy and will be responsible for all advertising including field, experiential, traditional and digital marketing. He will also manage product innovation and communication. This hire will affect the company's marketing strategy and agency roster.
Per Pathmatics, Dunkin' earned 6.1b impressions YTD through Facebook ads (60%), Instagram ads (23%), desktop video ads (10%), Twitter ads (5%) and desktop display ads (2%). It placed 100% of these ads site direct onto sites such as facebook.com, instagram.com, youtube.com, twitter.com and twitch.tv. It spent around $48.9m on digital display ads YTD, a drastic increase from $7.3m spent in this channel during the same time period of 2020. Full-year spend skyrocketed from $19.2m in 2019 to $59.8m in 2020.
Magellan reports Dunkin' placed about 760 podcast ads over the last year.
According to iSpot, Dunkin' spent around $33.5m on national TV ads YTD, a slight 4% increase from $32.4m spent in this channel during the same time period of 2020. Full-year equaled $59m in 2019 and $58.2m in 2020. This year, Dunkin' placed ads during programming such as "NHL Hockey," "NFL Football," "Today," "Law & Order: Special Victims Unit" and "La Rosa de Guadalupe."
Sellers-- It seems Dunkin' is primarily targeting Gen-Z and millennials through national TV and digital display ads. It increased spend in both channels so far this year, but it is really ramping up digital spend. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should start contacting the new CMO to see what types of ad space you may be able to provide.
Agency & martech readers-- As you know, new CMOs commonly review their company's agency roster. Start reaching out soon to be top-of-mind. I believe you will face competition from PR AOR Publicis NA on media buying and planning.
Dunkin' Brands, Inc. (Winmo profile)
130 Royall Street
Canton, MA 02021
Rafael Acevedo
Chief Marketing Officer
racevedo@inspirebrands.com
Melanie Cohn Rabino
Director, Brand Engagement
melanie.cohn@dunkinbrands.com