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Havas Formula | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (619) 234-0345
Primary Address
1215 Cushman Avenue
San Diego,
CA
92110
USA
Havas Formula Contacts
Contacts (5/8)
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Emily P. | President, West & Chief Marketing Officer | CA | ||||||||||||
Sample of Related Brands
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Alexis M. | Chief Financial Officer | CA | ||||||||||||
Abed A. | Chief Executive Officer | CA | ||||||||||||
Shelby H. | Associate Director | CA | ||||||||||||
Donovan R. | Vice President- Havas Trust | CA |
WinmoEdge
Jaguar Land Rover taps global media AOR (Score 53)
Sales lead: Get in touch now to see if this company needs any more agency assistance.
- Hearts & Science global media AOR in February 2023.
- This replaces incumbent media AOR Dentsu.
- The agency will handle media strategy, buying, and planning.
- This includes traditional, digital, and social channels.
- We predicted agency reviews when we told you about JLR's new CMO last October.
JLR's target demographic: Affluent male millennials & Gen-Xers
The company will likely:
- Review other agency relationships/hire additional assistant
- Revise media strategy
Land Rover:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2022 spend: Land Rover spent nearly $19.5m on national TV ads in 2022.
- 2020-2021: Full-year spend fell by 42% from $44.4m in 2020 to $25.7m in 2021.
- 2022 ad programming: It placed ads during programming such as NFL Football, College Basketball, 2022 NFL Draft, 2022 Billboard Music Awards, and Law & Order.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Land Rover spent around $3.5m on digital display ads in 2022.
- 2022 data: 430.9m impressions via Instagram (42%), Facebook (27%), desktop display (17%), (19%), desktop video (8%), mobile video (3%), and mobile display (3%).
- 2020-2021 spend: Full-year spend increased by 12% from $5m in 2020 to $5.6m in 2021.
- Ad location: It placed 93% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, outsideonline.com, and caranddriver.com. It placed 7% of these ads through multiple indirect channels onto sites such as forbes.com, yahoo.com, edmunds.com, yogajournal.com, and outsideonline.com.
- Additional channel insights
- It also utilizes local broadcast.
Jaguar:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2022 spend:: Jaguar spent about $1m on national TV ads in 2022.
- 2020-2021 spend: Full-year spend plummeted from $11.1m in 2020 to $3.6m in 2021.
- 2022 ad programming: It placed ads during programming such as Law & Order: Special Victims Unit, 2022 Wimbledon Championships, Shark Tank, Dateline: Secrets Uncovered, and PGA Tour Golf.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Jaguar spent approximately $1m on digital display ads in 2022.
- 2022 data: 139.6m impressions YTD through Instagram (62%), Facebook (26%), Twitter (9%), desktop display (2%), and mobile display (2%).
- 2020-2021: Full-year spend equaled $1.3m in 2020 and $1.1m in 2021.
- Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, twitter.com, caranddriver.com, and tennis.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as edmunds.com and autotrader.co.uk.
- Additional channel insights
- It also invests in local broadcast.
Agency analysis:
- Opportunity: Agency reviews tend to follow one another, so reach out for more information.
- Current roster:
- Spark44: creative & digital AOR
- Havas Formula: PR AOR
- Hearts & Science: media AOR
Land Rover Insight Sources: Broadcast insights estimated by Vivvix.
Jaguar Insight Sources: Broadcast insights estimated by Vivvix.