Greenhaus | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (619) 744-4024
Greenhaus Contacts
| Name | Title | State | ||||||||||||
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| Craig F. | Owner | CA | ||||||||||||
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| Dave R. | Art Director | CA | ||||||||||||
| Chris B. | Creative Director | CA | ||||||||||||
| Robert P. | Creative Director | CA | ||||||||||||
| Kimberly F. | Director, Search Marketing | CA | ||||||||||||
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WinmoEdge
Travel Media Opps: Visit Anaheim taps new CMO, EVP (Score 57)
Visit Anaheim has promoted Charles Harris to CMO and EVP of public affairs, effective January 2020. Since joining Visit Anaheim as marketing SVP in 2014, Harris has lead the company to receive over one billion media impressions per year through communications campaigns from 2015-2018 nearly reaching two billion in 2019. He also set a visitor number record for six consecutive years and brought in $9 billion to the local economy.
Tourism is Anaheim's #1 and fastest-growing industry. According to Exhibitor, since 2016, the city has invested around $4.5 billion for destination development. During that time, the area also saw 1,561 new hotel rooms, as well as new restaurants and craft breweries to support the 24 million annual visitors.
The organization made some new marketing hires. Allison Rojas (April 2019) was hired as a social media specialist from Truffle Pig, where she was a social media manager. Natalie Fenaroli (December 2019) was hired as a marketing coordinator from Kahn Media, where she was a social media manager. Sarah Chen (November 2019) was hired as a convention marketing manager from Twenty Four Seven Hotels, where she was a marketing coordinator. These new hires, in coordination with the newly promoted CMO, are sure to have an impact on Visit Anaheim's marketing strategy.
Adbeat reports Visit Anaheim spent an estimated $290k on digital display ads in the last 365 days, an exponential increase from the $22k spent in the prior 365 days. It placed 57% of these ads programmatically through Google onto sites such as opposingviews.com, dmv.org, occupydemocrats.com, jrank.org and turkedebiyati.org. It placed 42% of these ads site direct onto publishers such as foreverymom.com, faithit.com, spanishdict.com, thehill.com and pagesix.com.
Sellers-- It focuses all of its marketing might during peak travel season, so reach out soon to secure summer ad dollars. Sellers that can put digital ad space in front of older millennial and Gen X moms will have the most success. There are also limited national TV dollars potentially available this summer, but TV spend has dropped to allow digital display to rise. Its main spending period begins in April, peaks in September, and then flattens out by October, which parallels with the tourism season.
Agency readers-- Greenhaus is currently creative and digital AOR. Considering it already has a creative and digital AOR, I advise readers to offer media buying and planning. It is less likely for a promoted CMO to review a company's roster, but it is still possible. Reach out soon to stay top-of-mind. Since Greenhaus is CA-based, agencies in the west will have a better chance of securing the account.