Bulldog Drummond | Agency Profile, Contacts, AOR, Client Relationships
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Bulldog Drummond Contacts
|Megan P.||Chief Content Officer||CA|
Sample of Related Brands
|Shawn P.||Chief Executive Officer||CA|
|Catharine F.||Vice President, Operations||CA|
|Erin K.||Vice President, Brand & Innovation Strategy||CA|
|Lisa T.||Operations Director||CA|
Close Watch: Bumble Bee Foods catches marketing exec ahead of brand transformation (Score 54)
Seafood company whose CEO was recently indicted for fixing the price of canned tuna, has named Todd Putman as EVP and chief growth officer in a move to bolster its executive team for continued long-term growth, effective September. Putman brings marketing and leadership experience from companies including Campbell Soup, Garden Fresh Gourmet, Pinkberry, Coca-Cola, and Walt Disney, and he will play an integral part of the company's upcoming transformation.
Over the next year, BB will partner with Bulldog Drummond to reposition itself, develop a new product innovation pipeline and build a compelling new vision and growth strategy.
iSpot doesn't report any national TV spend since early 2017, when $3.6 million went towards two commercials, a decrease from the company's total spend the previous year of $6 million.
According to Pathmatics, a YTD digital display spend of merely $700 has gone towards ads for job opportunities instead of products for the first time, placed site direct on pressofatlanticcity.com. Last year, BB's full spend rose to $195,600 from $98,500 in 2016.
The company also tends to rely on outdoor and earned media channels.