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The Shipyard | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(916) 441-0571
Primary Address
1700 I Street
Suite 210
Sacramento, CA 95811
USA

The Shipyard Contacts

Contacts (5/16)
Name Title State
Dave M. Founder & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (916) 441-0571
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1700 I Street
Suite 210
Sacramento, CA
95811
USA

Lorie B. Chief Financial Officer CA
John M. Executive Media Director CA
Casey S. Media Director, Digital CA
Beth S. Associate Media Director CA

Client Relationships


Brand Service From To Media Spend
*** ***** ******* ********* Creative, Media Buying, Media Planning *****
****** ******* Creative, Digital *
********** Creative, Digital, Media Buying, Media Planning, Social *
********** ***** **** ***. Creative, Digital, Media Planning, Media Buying, Social ***
********** ******* Creative, Digital, Media Buying, Media Planning, Social *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Opps: San Diego Tourism launches first major ad push since quarantine started


In its newest ad campaign, the The Shipyard, "Happy and You Know It" debuted on national TV during the Farmers Insurance Open. The SDTA will reportedly spend $8m promoting San Diego through the end of June, with $6.27m dedicated to this new ad. It rolled out across TV, OOH and traditional radio across key markets such as Los Angeles, Phoenix, San Francisco and Sacramento. Its TV spot will air during high-ratings shows such as the Olympics and the Super Bowl pre-game, and it'll continue into the Spring during high-profile season premieres. The campaign also includes digital and social messaging. Sellers should contact soon to secure last-minute ad dollars.

According to iSpot, the SDTA spent approximately $919.2k on national TV commercials last year, a huge drop from the approximately $7.2m it spent in 2020. Last year's commercials aired during programming such as Two and a Half Men, Everybody Loves Raymond, Paranormal Caught on Camera, Horse Racing and Roseanne.

In 2021, Pathmatics reports the organization allocated roughly $811.6k toward digital ads, down 32% from the roughly $1.2m it allocated in 2020. The SDTA ended up earning around 97m digital impressions in 2021 via desktop video (64%), desktop display (29%) and mobile display (7%) ads. Top site destinations for last year's desktop video ads included youtube.com (13%), weather.com, zone.msn.com, yahoo.com and ndtv.com.

Right now, the SDTA is primarily targeting millennials and Gen-X. The drops in spend make sense considering the pandemic; this new work is the organization's first major advertising initiative since the lockdown began. Thus, I expect spend to pick up steam soon. As I briefly mentioned, sellers able to offer relevant ad space should get in touch to do so. Per Kantar data, the SDTA also invests in print (newspapers) and local broadcast; remember, the new campaign also involves OOH and traditional radio.

Agency & martech readers - We are working hard to confirm whether or not The Shipyard is a new AOR; if so, you may have an opportunity here. Either way, you may have a shot at project-based work at some point. In the past, Mering has been the SDTA's creative and media AOR.