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The Shipyard | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (916) 441-0571
Primary Address
1700 I Street
Suite 210
Sacramento,
CA
95811
USA
The Shipyard Contacts
Contacts (5/16)
Name | Title | State | ||||||||||||
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Dave M. | Vice Chairman | CA | ||||||||||||
Sample of Related Brands
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Lorie B. | Chief Financial Officer | CA | ||||||||||||
John M. | Chief Media Officer | CA | ||||||||||||
Beth S. | Associate Media Director | CA | ||||||||||||
Christine N. | Account Director | CA |
Client Relationships
Brand | Service | From | To | Media Spend |
---|---|---|---|---|
*** ***** ******* ********* | Creative, Media Buying, Media Planning | * | ||
****** ******* | Creative, Digital | * | ||
********** | Creative, Digital, Media Buying, Media Planning, Social | * | ||
********** ***** **** ***. | Creative, Digital, Media Planning, Media Buying, Social | * | ||
********** ******* | Creative, Digital, Media Buying, Media Planning, Social | * |
WinmoEdge
Campaign Imminent: Snowbird taps creative AOR, doubles YTD digital spend YOY (Score 45)
- The agency will cover brand experience, audiences, and seasons.
- It will create a business alignment strategy, new brand guidelines, a brand storytelling platform, and various integrated campaigns across a multi-year development timeline.
- Per Lance Porigow, the growth EVP at The Shipyard, Snowbird is particularly looking to "attract more thrill seekers/adrenaline junkies to the most legendary mountain in the country."
- This shift concludes a three-month review.
- The company will likely:
- Launch a campaign soon
- Shift strategy
- Keep increasing digital spend
- Seek additional new agency partners
- Target demographic:
- Outdoorsy Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: YTD, Snowbird has spent approximately $312.2k on digital ads, over double the approximately $126k spent by this point last year.
- YTD data: Since the beginning of 2023, the company has earned ~41.6m digital impressions, 72% via Facebook ads and 28% via Instagram ads.
- Last year: Snowbird spent roughly $475.2k on this channel in 2022, 39% more than the roughly $342.7k spent in 2021.
Additional agency insights:
- Opportunity: Agency reviews often follow one another, so reach out soon to offer media, PR, social media management, digital analytics, experiential, influencer, and/or multicultural services.
- Current agency roster:
- The Shipyard: Creative AOR (March 2023)
Insight Sources: Digital spend insights estimated by .