Merlot Marketing | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (916) 285-9835
Merlot Marketing Contacts
|Debi H.||Founder & Chief Executive Officer||CA|
Sample of Related Brands
|Luis S.||Manager, Public Relations||CA|
|Brenda F.||Vice President & Managing Director||CA|
Millennial, Gen-X Media Opps: Appliance maker Forza launches, hires AOR in support (Score 36)
Italian appliance maker reportedly target national consumers and trade media with public relations (e.g., social media news releases, trend articles and video news releases), social media, advertising and distributor/dealer support.
There should still be time to try and secure revenue from Forza's launch, sellers, so reach out immediately. The brand targets affluent peoples, especially millennials and Gen-X based upon its recent social media posts, and potential distributors. We'll let you know when it establishes a top spending period.
Since Forza just launched, there is not yet any spend data for it. Expect spend to be hefty as it looks to differentiate itself from competitors like Viking, Thermador, Gaggenau, Miele, Sub-Zero and La Cornue. Focus on the channels Merlot Marketing is slated to use.
Agency & martech readers -- it looks like media work may still be available for the brand, so those with appliance experience should reach out. Focus pitches on generating awareness by differentiating Forza from the aforementioned competitors.
41018 San Cesario S.P.
T: +39 059 959111
**Because the brand is just launching in the US, it will take us some time to find contacts + build out the profile in Winmo. We will update when we have more information, but wanted to keep our readers in the loop**