The Shipyard | Agency Profile, Contacts, AOR, Client Relationships

• The agency will cover brand experience, audiences, and seasons.
• It will create a business alignment strategy, new brand guidelines, a brand storytelling platform, and various integrated campaigns across a multi-year development timeline.
• Per Lance Porigow, the growth EVP at The Shipyard, Snowbird is particularly looking to "attract more thrill seekers/adrenaline junkies to the most legendary mountain in the country."
• This shift concludes a three-month review.
• The company will likely:
  • Launch a campaign soon
  • Shift strategy
  • Keep increasing digital spend
  • Seek additional new agency partners
• Target demographic: 
  • Outdoorsy Gen-Z and millennials

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: YTD, Snowbird has spent approximately $312.2k on digital ads, over double the approximately $126k spent by this point last year.
  • YTD data: Since the beginning of 2023, the company has earned ~41.6m digital impressions, 72% via Facebook ads and 28% via Instagram ads.
  • Last year: Snowbird spent roughly $475.2k on this channel in 2022, 39% more than the roughly $342.7k spent in 2021.

Additional agency insights:

• Opportunity: Agency reviews often follow one another, so reach out soon to offer media, PR, social media management, digital analytics, experiential, influencer, and/or multicultural services.
• Current agency roster:
  • ​​​​​​​The Shipyard: Creative AOR (March 2023)