Zeno Group | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations & paid media agency
- Main Telephone
- (650) 801-7950
Zeno Group Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Melinda W. | Vice President, Account Services | CA | ||||||||||||
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| Danielle S. | Senior Vice President, Consumer Technology Practice Lead | CA | ||||||||||||
| John M. | Senior Vice President, Media Strategy | CA | ||||||||||||
| Monica W. | Executive Vice President | CA | ||||||||||||
| Todd I. | Managing Director | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Kia extends NBA partnership with 'multi-year' renewal deal (Score 58)
WNBA and the NBA G League. It has also extended the duration of the partnership, but I do not know the extension's exact length. It was reported as a "multi-year deal." This is the 15th season that Kia and the NBA have worked together, and the partnership will now include Kia branding on performance awards and events. It will also interact with NBA fans through sweepstakes, fan engagement activations and innovative programming.
Per iSpot, Kia spent around $116.6m on national TV ads YTD, a 49% increase from $78m spent in this channel during the same time period of 2020. Full-year spend fell 20% from $132.6m in 2019 to $106m in 2020. This year, it placed ads during programming such as "NBA Basketball," "73rd Emmy Awards," "America's Got Talent," "NFL Football" and "Inside the NBA."
According to Pathmatics, Kia earned 2.2b impressions YTD through desktop display ads (39%), desktop video ads (32%), Facebook ads (14%), mobile display ads (9%) and Instagram ads (7%). It placed the majority (92%) of these ads site direct onto sites such as youtube.com, facebook.com, caranddriver.com, cars.com and instagram.com. It placed the remainder (8%) through a variety of indirect channels onto sites such as yahoo.com, caranddriver.com, cars.com, thehill.com and hulu.com. It spent around $24.4m on digital display ads YTD, a 12% increase from $21.7m spent in this channel during the same time period of 2020. Full-year spend jumped from $12.9m in 2019 to $28.4m in 2020.
Sellers-- Kia mainly targets Gen-X and millennials with a heavy male skew. It reaches these demographics through digital display and national TV ads. The automaker has been increasing spend in both channels this year. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should reach out to offer relevant ad spae.
Agency & martech readers-- Kia works with Zeno Group (PR). Kia promoted its top marketer Russell Wager earlier this year, and we have not yet seen any changes to the roster. You might consider reaching out to see if you can sway him into giving you some of Kia's business.