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Anderson Direct & Digital | Agency Profile, Contacts, AOR, Client Relationships
Service: direct marketing, full service
- Main Telephone
- (858) 413-0300
Primary Address
12650 Danielson Court
Poway,
CA
92064
USA
Anderson Direct & Digital Contacts
Contacts (5/13)
Name | Title | State | ||||||||||||
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Ted T. | Chief Executive Officer | CA | ||||||||||||
Sample of Related Brands
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Randy D. | President & Chief Financial Officer | CA | ||||||||||||
Andrew S. | Creative Director | CA | ||||||||||||
John C. | Creative Operations Director | CA | ||||||||||||
Nordin B. | Director, Digital Marketing | CA |
WinmoEdge
Pechanga Resort Casino sponsors the LA Clippers (Score 18)
Sales lead: Reach out if you can offer sponsorship assistance.
- Los Angeles Clippers.
- As part of the deal, Pechanga will participate in community events, place signage in the Clippers' home arena, and receive digital/social media & broadcast integrations.
Pechanga's target demographic: Gen-Xers & millennials
The company will likely:
- Seek additional sponsorships
- Continue increasing digital ad spend
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Pechanga spent around $501k on digital display ads YTD, an 81% increase from $277.3k spent in this channel during the same time period of 2021.
- YTD data: 63.1m impressions via Facebook (79%), desktop video (7%), desktop display (7%), Instagram (6%), and mobile display (1%).
- Last year: Full-year spend fell by 35% from $522k in 2020 to $339.4k in 2021.
- Ad location: It placed 98% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, nba.com, and worldjournal.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as worldjournal.com and nguoi-viet.com.
Additional channel insights
- It also invests in OOH and local broadcast.
Agency analysis:
- Opportunity: You may be able to pick up sponsorship, PR, communications, or creative work from this company.
- Current Roster:
- In-house: media
- MediaDex: media buying/planning
- Anderson Direct & Digital: Digital
Insight Sources: Digital spend insights estimated by Kantar.