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Close Watch: Kimberly-Clark seeking new CMO amid departure (Score 58)

Update: Per an internal memo, Giusy Buonfantino, Pull-Ups and Goodnight.

Sellers - read spend information for top brands in the article below. K-C typically uses digital display, TV and print, but seems to have stopped investing in OOH and radio (at least as of Q1 2019). Its target demographic primarily consists of household decision makers, so those with high ROI strategies among moms (especially millennials and Gen-X) will have the upper hand.

Mindshare handles media buying and planning. Once this ongoing creative review closes, especially if a new CMO is named, it's likely that media, social and/or digital duties will be available.

Below was originally published on Sept 25:

January promotion of CEO Michael Hsu.

In July, KC hired former SVP and managing director for R/GA, Jeff Brecker, as its global creative, design and content VP.

Additionally, in July, KC launched the Huggies Special Delivery brand in black packaging.

View national TV and digital display spend for top brands, via here.

KC's target demographic primarily consists of parents, especially moms. Per Kantar, it also uses print, but it has stopped investing in OOH and radio this year. Spend stays pretty high year-round.

Agency & martech readers - after this creative review concludes, it's likely that KC will review its media relationship. Mindshare currently handles media (start date unknown).