Funworks | Agency Profile, Contacts, AOR, Client Relationships

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Millennial Parents Opps: Cafe Rio taps media AOR, quadruples YOY digital ad spend (Score 49)

USIM as its media AOR; there was no incumbent. The agency's initial focus will be to create awareness of CR's new menu offerings. The company's leaders have plans to grow its customer base within its 11-state, 136-location footprint.

In 2020, Pathmatics reports CR allocated approximately $64.1k toward digital ads, more than 4x the approximately $13.6k it allocated in 2019. The company earned ~15.7m digital impressions last year due to investments in desktop display (70%), desktop video (27%) and mobile display (3%) ads. Where desktop display ads are concerned, top targeted sites include reddit.com, youtube.com, cnn.com, yahoo.com and huffingtonpost.com; 100% of desktop video ads were placed site direct onto youtube.com.

CR's increase in digital ad investment reflects a primarily millennial-oriented target demographic. It specifically targets parents in search of family-friendly restaurant options. To more effectively offer localized ad space, find a CR location in your area here.

Agency & martech readers - Contact soon to see what work is available since agency reviews so often follow one another. Funworks is the company's current creative AOR; it most recently handled creative duties for a campaign CR launched in 2020 (see video above). Since the company's leaders seem content with this partnership, I encourage you to focus on securing PR, digital analytics and/or social media management work.