Becker Media | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Campaign Imminent: Spartan College of Aeronautics and Technology has hired a new AOR

targeting new cheerleaders, maybe?). Look for a new campaign to drop in time to drive spring and fall enrollment. For-profit university marketing veteran Charlie Parker was just named the college's Chief Admissions and Marketing Officer in September, so they may still be willing to consider new media partners. 

Currently, Spartan relies on local ads around Tulsa and digital marketing, but look for revenue around their other campuses. For example, they just acquired aviation schools in Denver, LA and Riverside County, CA. 

Spartan only spent $1,900 on display ads last year, up from $0 in 2016, but look for digital budgets to rise further. Since 2012 (how far back Pathmatics goes), their spend has been $25,300. Most of that was spent in 2015, when $18,100 was allocated. 

About 75% of their ads last year were placed site direct on iheart.com. The rest ran programmatically through Google on platforms including washingtonpost.com, collegeconfidential.com, yourdailydish.com and curse.com.