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The Shipyard | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(949) 833-8006
Primary Address
5000 Birch Street
Suite 1000
Newport Beach, CA 92660

The Shipyard Contacts

Contacts (5/16)
Name Title State
Lori B. Chief Marketing Officer CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (949) 833-8006
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5000 Birch Street
Suite 1000
Newport Beach, CA

Lindsey R. Senior Director, Art CA
Emily B. Media Supervisor CA
Megan I. Director, Media CA
Mark H. Executive Creative Director CA

Client Relationships

Brand Service From To Media Spend
**** ******* Creative *
*-**-*** Creative *
****** ***** Creative *
**** Creative *
*** **** ****** Creative, Media Buying, Media Planning *

See Winmo sales intelligence in action


Male Media Opps: Visit California launches $22.1m campaign

The Shipyard. Sellers should contact sooner rather than later to secure last-minute ad dollars.

In 2021, iSpot reports VC allocated roughly $21.9m toward national TV commercials, around 3x the roughly $7.5m it allocated in 2020. Its 2021 commercials targeted male sports enthusiasts watching shows such as NFL Football, MLB Baseball, Friends, College Football and Two and a Half Men.

According to Pathmatics, the organization spent approximately $7.3m on digital ads in 2021, more than 3x the approximately $2m it spent in 2020. In 2021, VC earned around 579.2m digital impressions via desktop display (32%), desktop video (26%), mobile display (15%), Facebook (14%), Instagram (14%) and mobile video (1%) ads. Most of last year's desktop display ads were placed site direct onto destinations such as (40%),,, and

VC has a wide target demographic, but as you can tell, it's putting in more effort right now to reach male, sports-oriented audiences. Per Kantar data, the organization also invests in radio, OOH, print and local broadcast. As I briefly mentioned, I suggest sellers get in touch soon if able to offer relevant ad space.

Agency & martech readers - I see no glaring signs of upcoming agency reviews right now, but you may have a shot at project-based work at some point. Winmo states VC works with PR AOR Mering.