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Sterling Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(408) 395-5500
Primary Address
750 University Avenue
Suite 100
Los Gatos, CA 95032
USA

Sterling Communications, Inc. Contacts

Contacts (5/8)
Name Title State
Marianne O. President & Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (408) 395-5500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 750 University Avenue
Suite 100
Los Gatos, CA
95032
USA
Kawika H. Creative Director CA
Lisa K. H. Director, Content & Research CA
Paul Z. Manager, Project CA
Tiffany S. Vice President, Operations & Employee Development CA

Client Relationships

Current Past

Brand Service From To Media Spend
******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

B2B Opps: Genesys hires marketing chief (Score 50)


Sales lead: This hire will affect the company's marketing strategy & agency roster. 

  • Genesys hired Barbara Holzapfel as CMO in December 2022.
  • Holzapfel most recently served as VP of Microsoft Education.
  • She brings CMO experience from her time leading marketing at Addepar and Taulia. 
  • Holzapfel is tasked with supporting market expansion and improving the company's brand reputation.

Genesys' target demographic: Businesses that need customer experience assistance 

The company will likely:

  • Review the current agency roster/hire additional assistance
  • Revise marketing strategy
  • Continue increasing national TV spend 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: Genesys spent approximately $156k on national TV ads YTD. 
  • 2020 & 2021 spend: Full-year spend equaled $41.4k in 2020 and $34.4k in 2021. 
  • 2022 ad programming: It placed ads during programming such as CBS Mornings, Good Morning America, The Late Show With Stephen Colbert, The Kelly Clarkson Show, and Access Hollywood. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Genesys spent around $427.9k on digital display ads in 2022. 
  • 2022 data: 50.2m impressions via desktop video (61%), Facebook (16%), desktop display (12%), mobile display (9%), and Instagram (3%). 
  • 2020 & 2021 spend: Full-year spend jumped from $160.9k in 2020 to $524.9k in 2021. 
  • Ad location: It placed 85% of these ads directly onto sites such as youtube.com, facebook.com, hbr.org, instagram.com, and techtarget.com. It placed 15% of these ads through multiple indirect channels onto sites such as accuweather.com, ebay.com, dictionary.com, toofab.com, and azlyrics.com. 

Additional channel insights  

  • Top podcasts sponsored: The Daily, The Indicator from Planet Money, TED Radio Hour, WSJ Your Money Briefing, and Rick & Bubba Show. 

Agency analysis:

  • Opportunity: Get in touch with the new CMO now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.