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Wolfgang | Agency Profile, Contacts, AOR, Client Relationships
Service: creative
- Main Telephone
- (424) 903-9381
Primary Address
2233 Barry Avenue
First Floor
Los Angeles,
CA
90064
USA
Wolfgang Contacts
Contacts (5)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mike G. | Co-Founder & Chief Executive Officer | CA | ||||||||||||
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| Colin J. | Co-Founder & Chief Creative Officer | CA | ||||||||||||
| Kacie H. | Head, Account Management | CA | ||||||||||||
| Adam S. | Executive Director, Creative | CA | ||||||||||||
| Eric H. | Senior Copywriter | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: TrueCar launches first campaign following key hire (Score 69)
- The initiative consists of various episodes that have rolled out across Instagram, YouTube Shorts, and TikTok.
- It was designed to coincide with National True Confessions Day earlier in March, but TrueCar will launch additional episodes in the coming months.
- The company will likely:
- Continue shifting strategy
- Return to higher digital spend
- Seek new agency partners under a new DM (more below)
- Target demographic:
- Men ranging from Gen-Z through Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- Recent spend: TrueCar hasn't utilized national TV since 2021, when it ended up allocating around $722.6k toward the channel.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has spent approximately $507.5k on digital ads YTD, % less than the approximately $782.2k spent by this point last year.
- YTD data: So far this year, TrueCar has earned ~100.6m digital impressions, 54% via Instagram ads, 45% via Facebook ads, and 1% via desktop display ads.
- Last year: In 2022, the company spent roughly $2.7m on digital ads, down 29% from the roughly $3.8m spent in 2021.
- Additional channel insights
- The company utilizes digital, print, Google Ads, Facebook, Instagram, and online video (Youtube Android and Youtube.com) ads.
- TrueCar invests in short-form DRTV.
- It has very highly concentrated network TV coverage and will not likely launch a new campaign soon.
- TrueCar's top TV networks include JUST.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to see if agency reviews follow last month's appointment of chief commerce officer Jay Ku.
- TrueCar and both of its following agency partners are all headquartered in CA, so an advantage may go to those in the West.
- Current agency roster:
- : PR agency partner
- : Creative agency partner
Insight Sources: Broadcast insights estimated by .