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TWO NIL | Agency Profile, Contacts, AOR, Client Relationships


Service: strategic marketing agency

Main Telephone
(310) 439-5507
Primary Address
5510 Lincoln Blvd
Suite 410
Los Angeles, CA 90094
USA

TWO NIL Contacts

Contacts (2)
Name Title State
Mark Z. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 439-5507
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5510 Lincoln Blvd
Suite 410
Los Angeles, CA
90094
USA
Anthony U. Director, Strategy CA

Client Relationships

Current Past

Brand Service From To Media Spend
*******, ***. Media Planning, Media Buying *
**** ***** Public Relations *
******, *** Media Buying, Media Planning *
******* Media Buying, Media Planning *
*** ******* ******** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Millennial, Gen-X Opps: Groupon discloses 2023 marketing plans (Score 55)


Sales lead: Get in touch if you can provide high-ROI ad space.

  • Groupon disclosed in its recent Q4 2022 earnings report that it is currently focused on driving customer demand, improving marketing efficiency, and improving operations.
  • To do this the company will:
    • Utilize personalized promotions/incentives and SEO.
    • Shift ad dollars to written channels.
    • Improve inventory and add new offerings. 
  • Additionally, Groupon plans on reducing marketing spend by about eight percent in 2023. 
  • We told you about Groupon's new CMO in February. 

Groupon's target demographic: Gen-X & millennials with a female skew

The company will likely:

  • Experiment with its marketing strategy to find the optimal channels
  • Ramp up promotional activity
  • Review the current agency roster/seek additional assistance (recent CMO hire)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Groupon has not invested in national TV ads since spending $1.8m in 2021. 
  • 2021 ad programming: It placed ads during programming such as Hawaii Five-0, The Andy Griffith Show, Law & Order: Special Victims Unit, NCIS: New Orleans, and Gunsmoke. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Groupon spent around $1m on digital display ads YTD, an 83% decrease from $5.9m spent in this channel during the same time period of 2022. 
  • YTD data: 134.8m impressions via Facebook (85%), Instagram (14%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend fell 32% from $32m in 2021 to $21.6m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, aol.com, youtube.com, and food52.com. It placed 1% of these ads indirectly through Google AdX+AdSense and Criteo onto sites such as espn.com, soundcloud.com, jeepforum.com, azlyrics.com, and magicspoiler.com. 

Additional channel insights  

  • Vivvix: Groupon also invests in local broadcast.

Agency analysis:

  • Opportunity: Keep reaching out to the new CMO to see if you can pick up some of Groupon's business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.